Macrocomm announces partnership with Vodacom Bulls
Macrocomm, a leading IOT solutions-based company, yesterday announced its partnership with well-known and widely celebrated local rugby team, the Vodacom Bulls. This prestigious event was held at the iconic Loftus Versfeld Stadium situated in Pretoria, Gauteng.
The interactive technology-themed launch was attended by Jake White, a South African rugby legend who coached the Springboks to victory in the 2007 Rugby World Cup and the 2004 Tri Nations. Many star players, including World Cup winner and captain Duane Vermeulen and Trevor Nyakane were also in attendance, and mingled with Macrocomm’s VIP partners and guests, showing them some true Loftus hospitality.
Sivi Moodley, Macrocomm Group CEO, said: “My team and I are honoured to be appointed as the official IOT technology partner to the Vodacom Bulls. This partnership will enable us to contribute to and support the highly successful Vodacom Bulls, a team that has already established themselves as leaders within the rugby fraternity. We look forward to deploying leading-edge, innovative smart solutions to continuously contribute to this winning combination, both on and off the field. The recent pandemic has changed the face of spectator sport forever. Macrocomm's Smart IOT solutions will play a major role in creating a 'smart stadium', not only enhancing spectator experience but contributing to safety and security during the new normal.”
Edgar Rathbone, CEO of the BBCo, welcomed Macrocomm to the #BullsFamily: “It’s a privilege for us to have Macrocomm join the Vodacom Bulls. There are many similarities between the brands, especially in our vision for consistently moving forward and our hunger to embrace an ever-changing technological world. On behalf of everybody at Loftus, I’d like to not only welcome Macrocomm to the family but also thank them for committing to us even in this tough economic climate.”
Having won the Vodacom Super Rugby title three times and the Vodacom Super Rugby UNLOCKED title a few weeks ago, the Vodacom Bulls have been the most successful South African franchise in Vodacom Super Rugby.
The fourth industrial revolution has forced change in communication, business and in the sports sectors. This, coupled with the COVID-19 pandemic, has necessitated a different outlook on social and sporting events. A clear focus on creating an environment that optimises all resources, while ensuring the safety of players and spectators alike, will be key to the success of this one-of-a-kind partnership.