Trend Micro has unveiled a new channel partner programme that it says aims to help partners in the region grow skills and competencies, to take better advantage of sales opportunities in the market.
With the new programme, reseller partners in Sub-Saharan Africa will have access to a slew of benefits that provide the basis for improved customer service delivery across the full Trend Micro security portfolio.
The company has made ‘significant investment’ in the Sub-Saharan Africa region over the last two years, and its channel ecosystem has enjoyed excellent growth.
According to Indi Siriniwasa, VP at Trend Micro Sub-Saharan Africa, the company’s resellers in the region are maturing. “Their knowledge of the cloud and customer demand for cloud solutions has accelerated and, as a result, so has their desire to better secure the cloud – from the data centre to the edge and everywhere in between.”
He says the new channel partner programme is designed to assist existing partners to grow their business and paves the way for new partners to get on-boarded with as few roadblocks as possible, delivering everything needed to quickly get up to speed, close new business, and ensure success.
It will also incentivise partners with greater rewards for their sales efforts, and give them access to the technical expertise, certifications and tools they need to boost their project delivery.
The programme follows a tiered approach and is made up of bronze, silver, gold and platinum partners, with varying benefits based on the sales and technical competencies of partners.
Partners can access their benefits and register new deals through an online partner portal. Benefits include extended deal registration and renewal discounts, as well as incentive programmes, to name a few. They will also have access to dedicated sales and marketing resources.
To assist with the need for technical resources in a region experiencing a skills shortage and technical brain drain, partners can utilise the Trend Micro support portal and knowledge base to view the available online and physical training and certification resources and requirements.
It is Trend Micro’s hope that the new programme will fast-track the development of its partners and ensure they meet the evolving security demands of an industry bombarded by disruptive technologies, concludes Siriniwasa.
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