Altron reveals new brand

Johannesburg, 10 Sep 2018
Read time 1min 30sec

JSE-listed Altron today unveiled a new brand, which ushers in a significant shift ensuring that the company goes to market under a single identity, making it easy for customers to do business with the company.

"Our new brand brings with it a new culture of how we do business," said Mteto Nyati, Altron Group chief executive. "Part of this is our renewed commitment to being a partner to our customers throughout their digital transformation journeys, and we want our customers to experience us as trusted advisors," he added.

"We believe in doing good business while doing good," Nyati added. "The projects that we undertake with our customers are both intentional and transformational. Our choices are informed by the brand purpose of delivering innovation that matters," Nyati concluded.

"Through our single brand identity, we are removing the complexity experienced when engaging with the various businesses within the group. A single brand will improve the customer experience, providing them with a seamless process when procuring our end-to-end holistic solutions," commented Zipporah Maubane, Altron Group executive: Marketing and Investor Relations.

"With this new brand, we are building on our heritage. With the way that the 'T' plays out in the logo, we are putting stronger emphasis on technology, since we have evolved into an ICT-focused company. It is simple, stands strong, and is easily recognisable and modern without any logo device. Above all, we are putting our people first. At Altron, we attract, retain, recognise and reward talent," she concluded.

Altron will embark on an above-the-line marketing campaign encompassing different channels from Sunday, 5 August.

Allied Electronics Corporation

South African listed Allied Electronics Corporation (Altron), through its principal subsidiaries, Allied Technologies (Altech) and Bytes Technology Group (Bytes), is invested in telecommunications and IT. The Altron Group employs more than 8 000 employees globally.

Founded in 1965, Altron has a direct presence in eight countries, including South Africa, the UK and Australia, on four continents through its various businesses. In addition, the group's strategic partnerships with leading international technology companies give it access to leading technology capabilities and products from across the world, including Asia, Europe and North America.

The majority of the group's revenue and headcount are derived from the local market in South Africa, where the group is headquartered.

The group's primary focus is on providing innovative solutions in the fintech, health tech, safety and security, and learning and development verticals that have a meaningful impact on society by addressing challenges facing communities in South Africa, the continent and beyond, while delivering shared value for all its stakeholders.

Editorial contacts
Altron Chris Van Zyl (+27) 11 645 3681
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