Munich, 21 Jun 2018
News facts:
* Fujitsu launches new EMEIA-wide Service Provider Program, designed for and by its partners.
* Programme de-risks the journey for service providers responding to intense competition by transitioning to become service integrators.
* Fujitsu's approach emphasizes co-creation as the means to shift focus on to next-generation as a service customer solutions.
* Cloud-like sourcing model fits partner approaches with two risk-profile options.
Fujitsu today launches its new EMEIA-wide Service Provider Program, developed for and by partners. Designed to address the long-term shift in the way customers of all sizes are moving from a product-centric approach to a greater focus on IT as a service, Fujitsu is building partnerships with forward-thinking service providers who are realigning their business models.
According to research firm IDC1, IT spending continues to shift from enterprises to service providers. Fujitsu is focused on enabling service providers to thrive in this market, by differentiating their offerings through service integration.
The new Fujitsu Service Provider Program is designed to de-risk the potential challenges involved in this transition, enabling service providers to better compete with hyperscale cloud operators, and addressing the growing shortage of specialised IT skills. Fujitsu is offering service providers two different, cloud-like sourcing models to accommodate risk-profile options, based on 'growth' and 'de-risking' scenarios.
R"udiger Frickenschmidt, Head of Service Provider Business and IOT, Fujitsu EMEIA, says: "For service providers, competition is fierce, and to thrive and compete successfully in the future demands a transition to become service integrators. To help de-risk that journey, Fujitsu's new Service Provider Program provides the infrastructure excellence needed for peace of mind, plus access to our global expertise and innovation, with which we can co-create, with its partners, as a service solutions for customers. We are introducing a flexible model that gives our partners the power to focus on what their customers really need to achieve to win."
A key aspect of the new Fujitsu service provider programme is a shift in focus away from products, towards the co-creation of next-generation as a service customer solutions. This approach leverages the combined expertise of Fujitsu, which is itself a leading managed service provider, and xSP partners, which might be telco-based, managed service providers, co-locators or channel partners belonging to the Fujitsu SELECT Partner Program.
Both service providers and their customers benefit from flexible IT infrastructure capacity that adapts to business growth without interrupting operations. Fujitsu has identified a number of advantages from this approach that suit both service providers and end-customers. Not only does the pay as you use model reduce the requirements for capital investment in IT infrastructure, but also usage-based charging moves expensive hardware off the balance sheet. For customers, risk is also reduced, since there is a lower chance of technical lock-in or obsolescence of equipment, while planned and unplanned downtime is also lowered, thanks to the use of up-to-date technology. In turn, this helps service providers meet customer service level agreements and avoid paying penalties for non-compliance. Additional benefits include the avoidance of failure through migration to new technologies, plus the outsourcing of service, maintenance, upgrades and technical recruitment and training.
Programme offerings are split into three categories: apps and data, hybrid infrastructure and next-generation solutions. Potential solutions in the application space could include modernising data protection management or running a multi-tenant SAP environment. In the hybrid space, examples might include managing multiple cloud and on-premises environments, creating an app-store-like experience for multi-cloud access options or building an edge service to roll-out to customer sites. Looking further ahead, a next-generation solution could involve co-creating vertical solutions with quantum computing inspired technology based on Fujitsu's advanced Digital Annealer.
Dirk Vromans, CTO of WorldStream, one of Fujitsu's xSP partners in The Netherlands, says: "As a result of the new service provider initiative from Fujitsu, we can deploy new, specially customised servers for our customers within one hour. Fujitsu enables that speed and flexibility, and this helps keep us at the forefront of the market."
1 IDC press release, November 30, 2017: https://www.idc.com/url.do?url=/includes/pdf_download.jsp?containerId=prEMEA43262117&position=6
Online resources:
* Fujitsu Service Provider Program microsite: http://www.fujitsu.com/global/microsite/service-providers/index.html
* Media Backgrounder: https://ts.fujitsu.com/ps2/nr/index.aspx
Case studies:
* Data Continuity Group https://sp.ts.fujitsu.com/dmsp/Publications/public/cs-vshape-dcg-ww-en.pdf
* Pea Soup http://www.fujitsu.com/global/documents/about/resources/case-studies/CS_2014Sep_PeaSoup_Eng_v0.1.pdf
* Caplaser https://sp.ts.fujitsu.com/dmsp/Publications/public/cs-vshape-caplaser-em-en.pdf
* Multipartner http://www.fujitsu.com/global/Images/CS_2017Nov_Multipartner.pdf
* AAG Systems http://www.fujitsu.com/fr/Images/CS_2014Nov_AAGSystems_Eng_v0.1.pdf
* iTAREX GmbH http://www.fujitsu.com/lu/Images/CS_2017Sep_iTAREX.pdf
* Mainstream http://www.fujitsu.com/hr/Images/CS_2014Jun_Mainstream.pdf
* WorldStream http://www.fujitsu.com/global/Images/CS_2018Mar_Worldstream.pdf
Video references:
* Cutter & Fujitsu https://www.youtube.com/watch?v=clDRhLaV16Y
* Make IT Case Study https://www.youtube.com/watch?v=kwe5CRtHldE
* iSphere & Fujitsu https://www.youtube.com/watch?v=5Jh4GuAkpzw
* CURAit & Fujitsu https://www.youtube.com/watch?v=Je9L0IPs5Yg
* White paper: Why PRIMEFLEX(R) Attracts Service Providers https://sp.ts.fujitsu.com/dmsp/Publications/public/wp-primeflex-service-providers.pdf
Blog posts:
* When the going gets tough innovate http://blog.global.fujitsu.com/going-gets-tough-innovate/
* Removing the Dark Cloud Over Service Providers' Bright Future http://blog.global.fujitsu.com/removing-the-dark-cloud-over-service-providers-bright-future/
* How to move from a service provider to service integration in a hybrid world http://blog.global.fujitsu.com/how-to-move-from-a-service-provider-to-service-integration-in-a-hybrid-world/
* Why do we need servers if things work server-less? http://blog.global.fujitsu.com/why-do-we-need-servers-if-things-work-server-less/
* We are pleased to be Champions http://blog.global.fujitsu.com/we-are-the-champions/
* Link to infographic when published
* Read the Fujitsu blog: http://blog.ts.fujitsu.com
* Follow Fujitsu on Twitter: http://www.twitter.com/Fujitsu_Global
* Follow us on LinkedIn: http://www.linkedin.com/company/fujitsu
* Find Fujitsu on Facebook: http://www.facebook.com/FujitsuICT
* Fujitsu pictures and media server: http://mediaportal.ts.fujitsu.com/pages/portal.php
* For regular news updates, bookmark the Fujitsu newsroom: http://ts.fujitsu.com/ps2/nr/index.aspx
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