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Introducing My Homewrxs – SA’s first demand-based property platform


Johannesburg, 29 Jul 2021

My Homewrxs is launching a new property platform that will benefit both buyers and sellers by introducing the first demand-driven customer journey in the market. Up until now, engagement in the property sector has been driven from the supply side by estate agents advertising available properties, rather than focusing on demand from buyers or potential tenants.

My Homewrxs turns this model on its head. Potential buyers register on the site and capture their property requirements. Estate agents on the other hand also register on the platform for the areas where they sell and rent properties. Registration is free for both buyers and sellers. Estate agents are notified in real-time of buyers and their requirements. They then load their listings in line with the buyer requirements they were alerted about – thereby only paying for listings where there is real demand at the time – saving them a lot of money and enabling them to gauge immediate demand in their areas.

The founder of My Homewrxs, Juane Fourie, believes the buyer/tenant of the future wants convenience, access to advanced insights and real value. “The new age consumer does not want to go through listing after listing on several platforms and having to contact estate agent after estate agent before finding the ideal home,” says Juane Fourie. After loading your property requirements, My Homewrxs dynamically connects the parties using advanced matching algorithms and providing both buyers and sellers with immediate demand pricing insights.

“Buyers and sellers are critically dependent on statistics to ensure that the price they are asking for a property, or willing to pay for one, is fair and reflective of the immediate market conditions. This is why the unique real-time demand side insights on the platform are invaluable – and not matched on any other platform” says Juane Fourie. “By providing aggregated stats on the price other buyers will pay for similar properties in an area in real-time, My Homewrxs provides you with valuable knowledge on immediate market value."

Customer Science Lab – focusing on the development of customer asset value for customers and as such driving value for all stakeholders – has been instrumental in enabling and patenting the platform. “My Homewrxs revolutionises the property industry by introducing the first demand-based proposition in the market together with real-time demand pricing and insights driving real convenience and value to buyers, sellers and estate agents,” says Dr Sonja Fourie, CEO of Customer Science Lab.

Register today on www.myhomewrxs.com should you be interested in buying, selling or renting a property.

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