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CMO Challenge Webinar series: does your marketing work?


Johannesburg, 28 Sep 2018

Software company Domo, a leading cloud-based operating system for business, will be hosting a series of Webinars presenting solutions to some of the biggest obstacles facing marketing teams today.

CMOs are currently facing huge challenges of having to respond to ever evolving consumer behaviours, new technologies and volatile industries. Not only are they responsible for attracting and retaining customers through an efficient marketing plan, but also demonstrating a tangible ROI to investors and management.

Despite the growing list of priorities and demands being placed on them, most CMOs are simultaneously running up against an insurmountable list of challenges that often block success. Most of these, however, can be overcome with the right data.

The 'CMO Challenge' Webinar series will take place each month, starting 4 October 2018 until December 2018, arming CMOs with valuable marketing insights and inspiration to help streamline marketing efforts and executions for 2019.

As the official sub-Saharan African partner to Domo, YOUKNOW will host all three Webinars at its offices. This is a great networking opportunity and delegates will walk away with a complimentary infographic pack on: "Calculating ROI across marketing channels".

Webinar dates and topics

4 October 2018:
2:30pm to 4:30pm
"The leadership principles for delivering true business value from marketing"

12 November 2018:
12:30pm to 2:30pm
"Lessons from L'Oreal"

3 December 2018:
12:30pm to 2:30pm
"Making your data work for you"

Register to attend the Webinar at YOUKNOW offices. Delegates will also be treated to a gift bag, slushies and sliders on the day.

If you are not able to attend, click the link to live stream the Webinars in the comfort of your own environment, or for more information, contact ashleigh@youknow.co.za.

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YOUKNOW + Domo

YOUKNOW is the authorised reseller of Domo in sub-Saharan Africa. Domo is an operating system for your data-driven business. It is able to collect, combine and transform data from multiple data sources to enable strategic insights for business solutions.

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