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OKI Printing Solutions launches attack on entry-level dot matrix space with new ML 1100 series impact printers


Johannesburg, 09 Jan 2007

OKI Printing Solutions has announced the upcoming availability of two new dot matrix printers - the ML1120 and the ML1190. Both printers provide a tough and dependable solution for demanding business applications.

OKI Printing Solutions is a name that's synonymous with the manufacture of the most reliable dot matrix printers available. The release of the ML1120 and ML1190 reinforces this heritage and brings the lowest possible cost of ownership to departmental users.

In addition, the two new units offer compact, high performance printing that's quiet and economical and are perfect for printing receipts, reports, letters and other forms of correspondence.

OKI predicts they will find a natural home in the retail and back-office application space, supporting paper widths from 3- to 8.5-inches (the most commonly used stock-size in the retail POS and accounting markets).

Besides these two natural niche markets, the ML1120 and ML1190 are well suited to any environment where space is a premium and print costs need to be kept low. The units' small footprint and recessed interfaces allow them to fit into even the tightest of spaces. This coupled with the fact that impact technology is well-known to deliver the lowest TCO and the ML1120 and ML1190 become obvious choices.

With print speeds in the region of 330 characters per second and a ribbon life of four million characters, the ML1120 and ML1190 also offer a fast and long-lasting print solution. Tests show the units' weigh in with an average mean time between failures of 10 000 hours - a figure that's 40% higher than the leading competitive brand.

In addition to excellent reliability and fast print speeds, the two new printers also make use of a USB interface, over and above the standard parallel and serial connectivity interfaces impact printers generally make use of.

The inclusion of this new interface offers the end-user greater flexibility and allays the need for proprietary interface cards to be utilised in today's newer PCs. The ML1120 and ML1190 now feature complete compatibility with notebooks and other computing devices that have done away with the legacy serial and parallel interfaces.

OKI Printing Solutions' ML1120 and ML1190 offer a serious alternative to competitor products, with comparable prices, but superior value for money.

Bennie Budler, product manager at Printacom, sole importer and brand representative for OKI Printing Solutions in South Africa, comments: "Where other vendors have focused on simply driving costs down, OKI has chosen to innovate. By enhancing our existing SIDM (Serial Impact Dot Matrix Printer) portfolio we are responding to our customers' need for low-cost, reliable, fast and dependable printing solutions.

"OKI Printing Solutions has long had a reputation for dependable SIDM products and the introduction of the dependable ML1120 and ML1190 enables businesses to rest safe in the knowledge that their reliance on these printers will not get in the way of their ability to provide excellent service to their customers."

"The printers' low price also means that they offer cost-effective business printing with no compromise and feature the key quality attributes users would normally expect from any OKI Printing Solutions' products," he says.

Today, according to IDC, OKI Printing Solutions is a major player in the EMEA region's dot matrix segment with over 27% market share. The company was furthermore ranked number two in CY05.

Its superior reliability and high performance in the SIDM market means OKI Printing Solutions offers a genuine alternative to competitor products.

The OKI ML1120 and ML1190 are available for volume orders and tender offerings from January 2007 onwards. Interested resellers can contact Bennie Budler, hardware product manager, at Printacom on (011) 531 1500 for further information.

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OKI

Printacom, a member of the MBT group of companies, is the sole importer and the leading value-added distributor of the OKI range of printing solutions to the South African reseller channel.

OKI Printing Solutions specialises in designing, developing, manufacturing and marketing business printing solutions which empower organisations to communicate more effectively. As a market leader in the global colour printer market, OKI has representation in 120 countries worldwide offering innovative and leading-edge products and services.

OKI Printing Solutions is ranked among the top three printer brands worldwide and is one of the few printer manufacturers that designs and develops its own components and technology, putting OKI ahead of its competitors' technology. OKI Printing Solutions is dedicated to continually improving the scope and value-add of their printing solutions and all of these initiatives are ably supported by Printacom through its extensive skills and service offering.

More information about OKI is available at http://www.okisa.co.za.

Editorial contacts

Deborah O'Connell
eCommunications
(011) 781 0097
printacom@puruma.com