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Africa Solution Distributor (ASD) extends pan-African Paessler’s PRTG reseller opportunities

Formalised channel model offers growth opportunities for value-added resellers.

Johannesburg, 01 Nov 2019
Read time 3min 20sec
Africa Solution Distributor (ASD) CEO Hennie Moolman
Africa Solution Distributor (ASD) CEO Hennie Moolman

IT network solutions distributor Africa Solution Distributor (ASD), sole distributor of Paessler’s PRTG Network Monitor in Africa, is expanding its reseller network for the market-leading network monitoring solution across the continent.

Paessler’s PRTG Network Monitor is a highly flexible, all-in-one network monitoring solution that enables IT teams and system administrators to see exactly what is happening in real-time across their IT infrastructure, including networks, systems, hardware, applications and devices. Paessler has established itself as a leader in IT monitoring, and with 70% of all Fortune 100 enterprises using PRTG, both the enterprise sector and SMEs are benefiting from the simplicity of a unified monitoring solution.

As a value-added distributor of best-of-breed IT solutions for managed service providers and value-added resellers, ASD secured Africa distribution rights for Paessler’s PRTG in 2018, and has now formalised a compelling reseller programme.

“Paessler’s PRTG Network Monitor practically sells itself in Africa,” says ASD CEO Hennie Moolman. “We have seen record uptake across the continent, and now have resellers in 21 countries, with substantial room for growth.”

Paessler’s PRTG Network Monitor is well known and highly regarded across Africa and is proving to be the ideal solution for pan-African SMEs and large enterprises grappling with network management complexity, skills shortages and the need to control IT costs.

“The technology itself is very impressive, and what makes it particularly suited to the African environment is that customers can start with as few as 50 devices and scale up to an unlimited number; the solution can be deployed within minutes and is not overly complicated; and it is competitively priced for our region,” says Moolman.

“Offering all the functionality network administrators need in a single solution, it is proving highly successful across public and private sector organisations of all sizes.” PRTG is now in use within key telcos, banks, manufacturers, government departments and municipalities across the continent.

“For resellers, Paessler’s PRTG Network Monitor delivers excellent margins, and is so well received by the market that once you run a trial, the conversion rate is 60% to 70%. Many resellers are finding that PRTG is becoming a major revenue stream for them,” Moolman says.

ASD believes in simplifying reseller onboarding, and prospective resellers can apply to join the partner programme. ASD provides comprehensive support, including sales and technical training, marketing support and partner discounts from day one. “We also assist with product presentations and implementations to help them close the business,” Moolman says.

With demand surging, ASD invites prospective reseller partners across Africa to join the partner programme.


In 1997, Paessler revolutionised IT monitoring with the introduction of PRTG Network Monitor. Today, over 200 000 IT administrators, in more than 170 countries, rely on PRTG to monitor their business-critical systems, devices and network infrastructures. PRTG monitors the entire IT infrastructure 24/7 and helps IT professionals to seamlessly solve problems before they impact users.

Paessler's mission is to empower technical teams to manage their infrastructure, ensuring maximum productivity. It builds lasting partnerships and integrative, holistic solutions to achieve this. Thinking beyond IT networks, Paessler is actively developing solutions to support digital transformation strategies and the Internet of things. Learn more about Paessler and PRTG at

ASD Africa Solution Distributor

Africa Solution Distributor is a value-added distributor of best-of-breed, best-in-class IT solutions used by managed service providers and value-added resellers. The solutions it offers range from products used by IT companies to consolidate their in-house systems and billing, to front-office solutions to manage ASD's customers easier and faster, and to provide better support.

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