Liquid Telecom sets out to help channel partners

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Reshaad Sha, CEO of Liquid Telecom SA.
Reshaad Sha, CEO of Liquid Telecom SA.

Liquid Telecom SA, in partnership with Qorus Software, has established a content hub to help channel partners increase productivity, growth and revenue.

In a statement, Liquid Telecom says the content hub means channel partners can connect with relevant people, content and data more quickly than before.

Software company Qorus provides a sales and marketing enablement platform for cloud channel partners, says the statement, adding Qorus software includes all the Microsoft Partner Network information that organisations need to grow their businesses.

Qorus enables Liquid Telecom’s partners to locate, create, collaborate and track sales content using the Microsoft Office 365 platform.

Winston Ritson, group head of cloud services for Liquid Telecom, says: “The Qorus content hub is a highly intuitive, incredibly powerful system that integrates across Microsoft Office 365 applications and major customer relationship management platforms. This technology is a must-have for our channel partners to remain competitive and also kick-start 2020 with ambitious growth plans.”

According to Liquid, it decided to partner with Qorus following a successful trial internally of the software last year.

“Our channel managers were particularly impressed at the speed and ease at which they could access a centralised repository of recent sales and marketing activity,” continues Ritson. “Based on our positive experience of Qorus, we want to ensure our partners also enjoy the many benefits with some of the most flexible, reliable and secure communication solutions now available to them in Africa.”

Lee Child, co-founder and MD of EMEA for Qorus Software, adds: “We are thrilled to have Liquid Telecom and its partners on board. Our goal is to help partners get to market faster and close more deals using our intelligent, intuitive software solution.”

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