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Yellow Pages SA app updated

Staff Writer
By Staff Writer, ITWeb
Johannesburg, 24 Feb 2014

The Yellow Pages SA app has received an update, adding free turn-by-turn navigation with voice guidance.

Yellow Pages SA has been available for iOS and Android devices for several years now but this enhancement helps consumers find local South African businesses with free navigation on the latest TomTom map data.

"This new feature bears testimony to what happens when the right people come together and focus their expertise towards a common goal," says Thabo Seopa, CEO of Trudon.

"By partnering with mapIT, we have been able to not just make our Yellow Pages App better but to create a superior user experience that truly reflects our new 'Local Reliable Results' positioning."

With the latest update, users will find new features such as new GPS Turn-by-Turn navigation so they can drive right to the business of their choice; new "map" tab to discover new businesses via a map view; user accounts that are synced with a user's Web profile; fresh new look and design features; share listings via social media platforms; as well as improved search result quality and accuracy to region.

Yellow Pages SA, which is owned by Trudon, partnered with mapIT in utilising deCarta's Xplorer V9 Turn-by-Turn navigation technology including TomTom's quality map data. deCarta's Xplorer V9 is a white-label navigation application which can be branded as needed, or as core libraries which can be quickly integrated into other applications to add mapping and navigation.

"With Yellow Pages being the go-to guide for South Africans when looking up businesses, mapIT is pleased to be able to add another dimension to this firm favourite with deCarta's Xplorer V9 navigation technology," says Etienne Louw, MD of mapIT.

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