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Allan Knoetze joins DCC as chief print officer


Johannesburg, 19 Feb 2021
Read time 1min 50sec
Allan Knoetze
Allan Knoetze

Drive Control Corporation (DCC) has appointed Allan Knoetze as its new Chief Print Officer, strengthening the distributor’s activities in the contractual print and office automation (OA) channel.

Knoetze brings with him a wealth of industry knowledge, with 20 years’ experience with some of the world’s leading print brands. Throughout his career, he has held various positions in sales, services and technical, but his passion undoubtably lies in sales.

Commenting on his position, Knoetze says the traditional offering in the contract print arena differs from the IT reseller channel, which means there are various opportunities for a distributor such as DCC to gain some market share by offering a fresh value proposition.

“After various discussions with DCC, we settled on a designation that ring-fences print as the overarching product to take to market. As an authorised distribution partner for HP, Lexmark, Canon and, most recently, OKI, DCC places itself in a strong position in terms of stock accessibility, credit and a logistics network for all things print.

"Not only is DCC a well-respected player in South Africa, we also enjoy an entrenched customer base in neighbouring countries via our branch networks in Namibia, Botswana and Mozambique. DCC is an agile organisation that readily adapts to an ever-changing landscape – these are all major differentiators and certainly characteristic of business I want to be a part of.”

Knoetze’s main roles at DCC are to define and drive an agnostic print strategy through existing as well as additional contract print partners. This will also include packaging a managed print (MPS) product offering to channel partners on a shared annuities basis via an “in-house finance” solution.

“In the short term, our resellers will be able utilise the additional resources to stimulate growth in all areas of print. Long-term benefits to reseller include managed print service commercials, including finance and supplies replenishment,” he concludes.

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