EasyBiz QuickBooks: By entrepreneurs, for entrepreneurs
EasyBiz QuickBooks are known for their business management software that makes accounting easy and the reason for that is EasyBiz was once a start-up business too.
Developed from the entrepreneurial spirit of Gary Epstein who wanted to offer small to medium businesses the opportunity to take ownership of their business success and growth by offering them an accounting package that would help them to achieve these goals. EasyBiz have been there, done that, and is striving to share this knowledge and experience with its loyal customers to ensure that they bypass all of the possible pitfalls associated with the transition from being a growing business to a big business.
QuickBooks' history in South Africa started 22 years ago, in 1994, when it was part of the Brilliant Accounting Software Company. In 2003 Softline Pastel merged with Brilliant and a year later QuickBooks was set up as a separate company within Softline.
Epstein saw the value of this global brand and separated from Softline by way of a management buyout in 2005. Since then, guided by passion and a belief that this software truly lives up to its promise of making accounting easy, the company has gone from strength to strength in the South African market. With over 50 000 users in South Africa and 63 million around the world, QuickBooks has indeed gone from a relatively small business to a force to be reckoned with in the accounting and payroll software space.
This growth is not surprising when one considers the innovative and comprehensive nature of QuickBooks' business software solutions. QuickBooks recognises the challenges that most small and growing businesses face - they have faced them too. Many entrepreneurs, executives or managers are very good at what they were trained to do, but have very little idea about how the financial side of the business operates. How many business owners and managers have you come across that can't read a balance sheet? If you ask them why, they will always say that they rely on their CFO, FD, FM or accountant to tell them what's happening to their business's finances.
This lack of financial acumen has resulted in business owners being misled, which in turn has led to the demise of many businesses. This is why QuickBooks not only developed accounting software that is quick to learn and easy to use (for operators as well as senior management), but it can also be accessed by different levels of a business, as the business grows. Take for example QuickBooks's latest innovation - the Business in a Bag concept - aimed at start up's and fledgling businesses, this package includes software, a training manual, discounted training and mentoring (all at a very reasonable price) and has been devised to help new business owners to achieve their goals.
QuickBooks continues to focus on serving the needs of small and medium-sized businesses in South Africa. There are no hidden surprises and of course, with QuickBooks' legendary, easy-to-use interface that has made QuickBooks the choice of millions of users globally. Their entrepreneurial spirit and understanding of the needs of their customers has certainly been a contributing factor in creating the massive support network that they offer to businesses, whether they are just starting out or managing exciting change and growth in their organisation.
Says Epstein, MD of EasyBiz QuickBooks: "We are an entrepreneurial concern and know how difficult it is to start and manage a small business. On this journey, one thing is certain, without a good financial understanding and a feature-rich accounting package, most new ventures fail. We believe in assisting start-up and growing business and our goal is to help ensure that the entrepreneurial spirit of South Africa stays alive".
CV on Gary Epstein
Gary Epstein is Managing Director of EasyBiz QuickBooks, which is known for its business management software that makes accounting easy. QuickBooks' success is guided by passion and a belief that their software truly lives up to its promise. With over 50 000 users in South Africa and 63 million around the world, QuickBooks has gone from a relatively small business to a force to be reckoned with in the accounting and payroll software space.