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Brother volunteers pack nutritious meals for children's feeding scheme on Mandela Day


Johannesburg, 30 Sep 2015
Read time 1min 40sec

Brother International South Africa, a leader in home and business IT peripherals, partnered with the Judea Hope organisation to pack highly nutritious, dehydrated meals as the company's team initiative for 67 Minutes for Mandela on 18 July. The team from Brother packed 1 996 food packets in a record-breaking 90 minutes resulting in 19 960 meals for distribution to feeding programmes and day care centres in the region.

Unique nutritional approach

Through research and consultation with local nutritional experts, Judea Hope (www.judeahope.org) has formulated a dehydrated rice, vegetable and legume based meal that provides all the macronutrient needs for a child and even an adult. To enhance the nutritional potency of the meal further a vitamin and mineral combination was specifically formulated for the meal pack and is included in the packing.

Through a fun and engaging assembly line process, the volunteers from Brother assembled and packed the food packets comprising rice, soy, vegetables, flavouring and vitamins. Each food packet reconstitutes to provide a nutritious meal sufficient for ten children. The meals are easy to transport, store and distribute to those in greatest need.

The packed meals were distributed by Brother in Soshanguve in August at a community event facilitated by TBL Empowerment Solutions and Judea Hope.

As part of the event, the team hosted a temporary day care centre for the local children and took part in games and creative activities for the morning. "There are currently no day care facilities in the area for small children who are not yet ready for school. Parents have nowhere to safely leave their children during the day while they are at work so these types of facilities serve a valuable purpose for the local community," said Tracey Grobbelaar, CSR manager at Brother South Africa.

Brother Group

For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction. Founded in 1908, Brother is a leading International brand that produces quality innovative products for the print and imaging, labelling and sewing markets in more than 100 countries worldwide.

Brother International South Africa

Brother International SA is the regional sales office for South Africa and markets a range of products manufactured by its parent company, Brother Industries of Nagoya, Japan. Established in 1971, Brother International SA manages an extensive network of distributors in both domestic and sub-Saharan markets. Brother's printing business is committed to the advancement of technologies and "work style innovation" and constantly strives to pioneer new technologies and improve product quality. The different types of technology Brother offers are convenient to use and helps streamline workflow and efficiency in corporate, SME and home environments.

Editorial contacts
Brother Claudia (011) 516 0222 Claudia@conceptcc.co.za
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