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Digital Planet, Discovery partner to provide Vitality members with IT products at unprecedented prices


Johannesburg, 23 Jan 2004

Digital Planet, SA`s leading online IT business, is proud to announce its partnership with Discovery Vitality which provides over one million Vitality members with access to IT products at discounted prices.

Vitality members can now buy hardware and software products through the Discovery Web site (www.discoveryworld.co.za) and call centre and, depending on their Vitality status ranging from blue to gold, they qualify for discounts of between 20% to 35% off retail prices.

The IT product range includes: HP notebooks, desktops printers, digital cameras and consumables, Microsoft retail products such as games and Encarta, productivity tools (Office and Visio) and hardware including wireless, keyboards and mice, as well as McAfee anti-virus software.

Digital Planet acts as the fulfilment partner and is responsible for the online buying process; from the time a Vitality member orders the product to the time that it is successfully delivered.

Says Mark Levy, Director at Digital Planet: "The partnership with Discovery Vitality opens a new and exciting chapter in the life of Digital Planet. With world-class products from HP, Microsoft and MacAfee at unprecedented prices and an increase in consumer confidence in online buying, we expect this partnership to flourish. We also believe that this is going to have a huge impact on the local IT market - giving more people access to IT products than ever before."

Barry Sundelson, head of Vitality, says: "Our new partnership with Digital Planet ensures that we provide our members with even more exciting incentives to participate in the Vitality HealthStyle programme and follow a healthy lifestyle. The Vitality HealthStyle programme uses the latest scientific thinking to translate Discovery`s core purpose of making people healthier and protecting and enhancing their lifestyles into an easy-to-follow wellness programme. Data has shown that participation in Vitality has resulted in lower medical costs. We are constantly implementing innovative ways to encourage healthy living through a variety of health, lifestyle and leisure benefits."

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Editorial contacts

Debbie Whittaker
Coolcumba Communications
(083) 273 5337
debbiew@coolcumba.com