DigitalMall.com has partnered with Netcore Cloud, implementing its entire product suite on its re-launched site, including marketing automation, e-mail, AI and WhatsApp.
The move, according to DigitalMall.com, will ensure its 20 plus vendors receive good service on the site, and that customers get tailored communication and solutions.
Although DigitalMall.com is a well-recognised brand locally, as with any platform, it needs to consistently examine ways in which to improve customer engagement and increase online purchases, says the company’s CEO Yaron Assabi.
Strengthened by Netcore Cloud’s gamut of AI-enabled products, the retailer aims to personalise the shopping experience for its users across its Web site and mobile app, he adds.
Avadhoot Revankar, chief growth and product evangelist at Netcore Cloud, says his company is reviving its long-standing affiliation with DigitalMall.com. “With the growing significance of delivering personalised user experiences, we are working towards empowering DigitalMall.com with our advanced AI engine – Raman.”
Revankar says shoppers can easily discover products that they love with personalised widgets across the Web site, based on their specific tastes and likes. “A curated cross-category list of products that each of these shoppers is most likely to view or buy is made accessible via a single click on DigitalMall.com, elevating their overall experience.”
Assabi says that since pop-ups are often viewed as an interruption during critical tasks, the idea was to examine effective ways by which DigitalMall.com could support its users' purchasing options, without being invasive.
“Netcore Cloud’s AI system is deeply grounded on the nudge theory, which suggest that when presented with multiple options/actions, users are bound to choose the one that is highlighted. This method is observed to be more subtle and an effective way of guiding users to an action, and hopefully returning to our vendors and undertaking repeat purchases,” he explains.
With this approach, Netcore Cloud says it has achieved good returns − globally its figures point to a 12 to 15% increase in user engagement and retention, as well as a 15% increase in conversion and sales.
Today, relevant and reliable data is a critical aspect of a business strategy, adds Assabi. “AI and machine learning is expected to generate exponential value by solving marketing and sales problems over the next three years, which afford brands a massive opportunity to capitalise on this technology and deliver a personalised channel experience.”
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