Leisureways (www.sabcentenary.co.za), offers a unique opportunity to those who have ever partaken of the famous brewers wares, to purchase exclusive SAB collectables and merchandise without moving from a monitor or mouse.
Leisureways is commerce-enabled by ECnet, a member of the electronic commerce division of information technology specialists PQ Africa. In addition to ensuring secure, easy online shopping, ECnet is also responsible for order management, online customer service, record keeping and the switching of the transactions to banks.
Through the services of ECnet, which eliminates the technological complexity and security concerns associated with online transactions, SAB has enhanced their customer service by making merchandise available for order via the Internet.
The Web store is being run on a non-profit basis and was launched in partnership with the Self Help Association for Paraplegics who will be responsible for distribution of the online orders.
SAB identified a demand for beer collectibles and the online store now enables them to reach their customers globally, at an affordable cost. The range on offer consists of SAB memorabilia including branded shirts, caps, beer labels, coasters and bottle tops.
Darren Jenkins-Ferret, Systems Developer of SAB says, "I believe that, through our online shop, we are re-affirming a commitment to be responsive to our customers using every medium available."
"The Internet is burgeoning and Web commerce is no longer a future fantasy. It is here and fast developing into one of the most powerful revenue generators for a broad spectrum of businesses. With competition for sales becoming tighter by the day, it is imperative for organisations to ensure their products are effectively marketed through all possible channels. Leisureways (www.sabcentenary.co.za) will reinforce SAB`s position and ensure they reach existing and potential consumers through the most efficient online channel," says ECnet marketing director, Paddy Gray.
In addition to ElectroShop, ECnet is responsible for commerce enabling over 30 of South Africa`s top Web stores, ranging from The Incredible Connection, retailing computers, to Cigafrique selling a range of cigar merchandise.
Editors Note
PQ Africa has established a business venture, named ECnet, which enables companies or merchants to easily conduct business over the Internet, yet totally avoid the associated complexity. ECnet provides an outsourced service which offers merchants secure Internet-based transaction processing as well as providing comprehensive customer service facilities to merchants and buyers throughout the World Wide Web.
ECnet provides a complete transaction management service including: complete order management, on-line customer service, security, record-keeping, flexible purchasing and payment models, shipping calculation, as well as secure transaction processing. ECnet enables an organisation to fully leverage the World Wide Web, moving beyond the basic ability to display content to doing interactive customer transactions.
A vast range of South African merchants have been enabled by ECnet to conduct electronic commerce over the Internet using ECnet`s back-office transaction management processing services. The list of merchants can be found in ECnet`s shopping directory, which can be found on ECnet`s Web site: www.ecnet.co.za.
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