AIGS hosts Zambia roadshow
Lusaka-based Yellowfin reseller, Digital Fingers, in conjunction with sub-Saharan distributor of Yellowfin and the Progress suite of products, AIGS, recently hosted a roadshow in Lusaka, Zambia.
Premie Naicker, CEO of AIGS, says this roadshow was differentiated from the company's other Africa-based roadshows because it was made up of several smaller demonstration sessions, rather than one big event, to ensure maximum reach was had.
The roadshow was aimed at existing and new Yellowfin customers, and featured technical sessions as well as general business demonstrations. In addition, it provided AIGS with the opportunity to obtain greater insight into the needs of its Zambian customers.
"Zambia is a hugely important market for us, and we look forward to showcasing what our offerings can do for Zambian businesses. We also look forward to working closely with Digital Fingers to grow our relationships with the Lusaka business community as a whole," says Gustav Piater, Sales Director of AIGS.
He explains the success of this and other roadshows held in other African countries over the past few months has highlighted the benefits of more personalised one-on-one interaction with the company's customers in the region. "Our roadshows saw existing resellers and customers attending, as well as companies interested in the benefits offered by investing in the award-winning Yellowfin BI product. We were looking forward to gaining a better understanding of what our Zambian customers - and their clients - need, and helping them make the most of their technology investments, and this was achieved in the past four days."
Yellowfin provides business-changing BI tools to tens of thousands of clients in over 50 countries, and has over a million end-users. Created in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as location intelligence and data visualisation.
"We engage with our partners regularly because we understand that their unique skills and experiences foster our mutual success. We aim to provide our valued customers with unparalleled technical and marketing support to ensure their success, with roadshows of this nature being one of the channels through which we achieve this," Piater concludes.
The roadshow included seven demonstration sessions detailing the Yellowfin offering, as well as an update on the latest developments from Progress, also represented in sub-Saharan Africa by AIGS. The event featured seven sessions over the four days, and was well attended, with 14 companies attending.
The roadshow took place from 5 to 7 May in the Barclays Premier Business Center, Lusaka.