In May 2010, Google commissioned Forrester Consulting to examine the total economic impact and expected return on investment (ROI) enterprises may realise by adopting Google Apps after having managed a traditional on-premise messaging and collaboration environment.
Google Apps is a cloud-based messaging and collaboration platform that includes mail, calendaring, IM, as well as Web-based collaborative documents, spreadsheets, presentations, and sites.
The purpose of this study is to provide readers with a framework and analysis to evaluate the potential financial impact of switching from legacy email and productivity solutions to Google Apps.
Based on in-depth interviews with IT groups and end users who had migrated to Google Apps as well as a broader survey of 600 IT and end user respondents, Forrester created a representative financial model to aggregate the results. These results are meant to highlight the common cost and benefit impacts of migrating to Google Apps from a previous on-premise IT environment and should be used as a starting point for readers assessing the potential economic impact of Google Apps within their organisation.
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