Vivo Mobile in partnership to support SA’s musical talent
Vivo Mobile has partnered with TurnUp Music, a music downloading service, to produce an online show featuring performances and conversations with SA’s best musical talent.
This comes as the Chinese smartphone brand has been steadily making inroads in the local smartphone market, with plans to break into the top tier cellphone market within three years.
Vivo competes with brands like Huawei, Samsung, Xiaomi, Mara Group phones and the recently launched Tecno smartphone brand.
Dubbed The DNA Show, Vivo says the online series will showcase intimate interviews with TurnUp Music’s artists.
According to a statement, the first show will go live today, 3 July, ahead of the local launch of Vivo’s Y12 and Y30 devices − two new mid-range smartphones available through the Vodacom network.
“We are so excited to partner with TurnUp Music,” says Hawa Hyath, marketing director of Vivo South Africa. “Through this partnership, we are supporting South Africa’s amazingly creative talent, while giving our consumers the opportunity to have insider knowledge of their favourite musicians.”
Thabiet Allie, CEO of TurnUp Music, adds: “TurnUp Music is very passionate about encouraging African talent in a holistic and supportive way. By partnering with Vivo Mobile to create The DNA Show, we are able to uncover the stories behind some of our most famous musicians, and that’s always an inspiration for aspiring stars.”
Kicking off today’s performance will be Cape Town-based artist Youngsta CPT, while other local artists like Khuli Chana and Berita will feature as the series goes on.
There will also be an opportunity for viewers to win a Vivo Y series device through a competition that will run on social media.
“I’m really excited to be hosting The DNA Show,” says Saaiman. “Being a musician myself, I’ve always had a keen interest in creating platforms to share great stories.”
Hyath adds: “What we are especially loving about the show is the ability it has to seriously encourage and inspire ordinary South Africans to follow their dreams – just like so many of these musicians did.”