Brandwatch appoints YOUKNOW as African channel partner
After fours years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch.
For more on the Brandwatch + Crimson Hexagon merger, read here.
Work to integrate the two products is already under way, and cross-pollination of features is already being seen, such as the ability for Crimson Hexagon to integrate with Brandwatch's Vizia command centre technology. But while this integration is brought to fruition, YOUKNOW will be able to offer clients either product, based on their needs.
"We've been extremely fortunate to have been able to present Crimson Hexagon's powerful market research and consumer insights capabilities to our clients over the last few years, and we're seeing our customers getting excellent value from it. But we've all been blown away by how cool Brandwatch's platform is, and we're excited to show new customers its flexible ability to customise dashboards and outputs for any use case. For PR, crisis management, in-depth automated reporting and intelligent AI-analysis (through IRIS) we're chomping at the bit for African organisations to start looking at what Brandwatch has to offer. And we're humbled that they've chosen us to help them enter the market," says Kelvin Jonck, YOUKNOW MD.
"After years of delivering exceptional support to Crimson Hexagon clients in South Africa, we are delighted to extend the partnership with YOUKNOW to include the full portfolio of Brandwatch products. Africa is an exciting high-growth market for us to invest in as we continue to grow our international business, and with YOUKNOW's expert in region support, we can offer clients a high level of localised service to complement our market-leading customer success organisation," says Daniel Campbell, VP Global Partnerships, Brandwatch.
Brandwatch also offers an innovative Agency Model which will allow African agencies to build out their social analytics services to clients in a consolidated way.