The art and science of customer centricity
Microsoft has advice for organisations that want to make smarter data-driven decisions and feel like their facing increasing pressure to meet consumers’ needs for personalisation.
Join Microsoft for a live webcast on August 22 at 11 a.m. (PDT) to discover how top-performing marketers are sprinting ahead of their competitors by focusing on a better understanding of the customer decision journey (CDJ). See how these marketers make more informed decisions and improve customer engagement through a data-driven approach. And increase your customer touchpoints.
Delagates will learn how to use data and artificial intelligence (AI) to increase engagement and campaign performance using features such as:
- Custom Audience
- In-market Audiences
- Similar Audiences
- Dynamic Search Ads
- Automated bidding
Click here to register.