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First Distribution wins Dell ISG award at MERAT Distribution Summit & Awards Ceremony 2021


Johannesburg, 24 Jun 2021
Read time 1min 40sec

First Distribution, the leading Pan-African distributor for data centre, cyber security, enterprise and cloud solutions, has won the Infrastructure Solutions Award for Southern Africa and SADC region at the Dell Technologies MERAT Distribution Summit & Awards Ceremony 2021.

First Distribution is recognised for its outstanding performance and commitment in providing infrastructure solutions, which is supported by many years of partnership with Dell (and EMC), providing us with the expertise and in-depth knowledge to design, architect and deploy the right Dell solutions for our partners and their customers.

“A partner ecosystem built on a unique model that focuses on value, rather than the more traditional distribution approach that is concerned with volume, has been one of the most successful factors in the business relationship between First Distribution and Dell Technologies.” says Andre Human, Brand Executive for Dell Technologies at First Distribution.

For First Distribution, the key to success has been an acute focus on people, solutions and design. First Distribution has primarily focused on our team having some of the best expertise in the industry, with dedicated and specialised people, and ensuring we build trusted and preferred relationships with our partners.

“First Distribution has a very strategic relationship with Dell Technologies spanning over 12 years and we have created a specialised and focused model aimed at building a combined brand between both companies that continues to deliver value to the market. We are ultimately a family business, with a family culture and a unique grasp of the local ICT landscape.” says Human. “As experts in enterprise infrastructure, combined with the addition of the CSG product line to our business, we are expecting large growth in both these spaces.”

We are extremely proud as a company to have received this award and look forward to continuing the successful journey with Dell Technologies.

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