Johannesburg, 16 Mar 2012
Warren Rother has been appointed business development manager at LaserCom, a Bytes Document Solutions company. An experienced sales executive, he will head up the sales division of the company and will focus on exploiting business opportunities presented to LaserCom.
He will oversee customer engagement, business development, and the implementation of progressive technologies in LaserCom's field of expertise as one of South Africa's largest business communication specialists.
“I will be researching new products and services with an emphasis on identifying gaps in the market and further penetrating our existing market,” he says. “In addition, my role will involve heading up initiatives to attract new customers and create new markets for our products and services. I'm looking forward to being able to drive revenue in the company as well as ensure added value for our existing clients.”
Prior to joining LaserCom, Rother was employed as the business manager for sub-Saharan Africa and a programme manager for EMEA at HP. He began his career in civil engineering, thereafter moving into sales and marketing in the steel industry. At that time, he obtained a diploma from the IMM Graduate School of Marketing. He has experience in both the corporate and small-to-medium enterprise sectors.
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