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Forget backup - it's all about recovery


Johannesburg, 20 Aug 2012
Read time 2min 50sec

Companies operate in a 24x7 world. However, their most important asset (their data) is only protected once every 24 hours - creating a serious risk and potential compliance issues for organisations. Because technology continues to advance at an alarming rate, the need for backing up data is rising every day. For businesses that store their most necessary and cherished information on their machines and servers, backing up is not only a good plan; it is a necessity.

"The only reason we back up our data is to be able to restore it at some stage in the future, and real-time recovery delivers next-generation, proven, reliable and affordable real-time data protection and real-time recovery of systems, applications, settings, preferences and databases," says Simon Campbell-Young, CEO of Phoenix Software. "Data is the lifeblood of your organisation - without it, the business ceases to exist. Without having good backup and recovery software on your side, the chances that you could potentially end up in a tough spot are far too high."

Real-time recovery has evolved due to the cost, complexity and reliability of traditional tape-based backup and recovery products. Most traditional backup and recovery products focus on the backup process and not what is important to a customer - which is the recovery process. Traditional tape-based solutions fail to meet the Service Level Agreements (SLAs) that organisations of all sizes now require. In addition, ever increasing mandatory regulations for information compliance add yet another layer of complexity to maintaining the confidentiality, integrity and availability of data.

ShadowProtect from StorageCraft provides superior backup, recovery and disaster recovery by delivering a solution that recovers files or folders in seconds to any 15-minute point in time; rebuilds servers in minutes to the same, totally different hardware or a virtual environment; and protects data in real-time. "Using ShadowProtect, data and databases (eg Exchange, SQL and SharePoint) are protected every 15 minutes with fast recovery of single files, folders and even Exchange mailboxes, and the included disaster recovery enables full system rebuilds to the same, totally different or a virtual environment - often for less than the annual maintenance on your existing backup product. This delivers an immediate ROI and financial savings to your business," Campbell-Young points out.

The ShadowProtect range comprises ShadowProtect Desktop, which provides fast and reliable disaster recovery, data protection and system migration to get desktops and laptops online as quickly as possible; ShadowProtect Server, which includes bare metal recovery to the same system, dissimilar hardware or to and from virtual environments, and protects an entire server environment including the operating system, applications like Microsoft Exchange and SQL, and data; ShadowProtect ImageManager, which allows users to consolidate point-in-time backup images on a daily, weekly and monthly basis for simplified management; ShadowProtect IT Edition, which provides a snapshot in time of a particular computer or server, and is a powerful tool for any IT professional to revert back to a point in time in the event something goes wrong with a task or change; and ShadowProtect Virtual, a tool to manage today's hybrid computing environments.

Phoenix Software

Phoenix Software, a division of the Phoenix Distribution group of businesses, is a focused software publishing and distribution business that is one of the leading suppliers of consumer-related IT software products through mass retail in sub-Saharan Africa. The company has a focused retail division, covering all major and mid-tier retail outlets across sub-Saharan Africa, as well as a focused small enterprise, SMME and large-scale enterprise software division. In addition, Phoenix Software is a specialist volume licensing distributor and OEM partner for numerous vendors, creating bespoke software and accessory bundling for value-added promotions across the retail and business-to-business landscapes.

Having recently celebrated its 10th year in business, the company has established itself as the industry partner of choice, with a wide range of products boasting a diversity of categories. Services offered include volume licensing on all leading brands, educational discounts and retail distribution. Phoenix Software manages all services that assist customers with supply, namely in-bound and out-bound logistics, merchandising, training, marketing, publishing, key account management and market trends.

Phoenix Software's product range includes titles from leading vendors, such as AVG, Ability, ArcSoft, Encyclopaedia Britannica, Exspect, Individual Software, ISLight, Kaspersky Lab, Magix, Nero, Navigon, Pinnacle Systems, Propalms, Oregon Scientific, Roxio, UniBlue, Lavasoft, Sony Creative Software, TuneupUtilities, PineApp, Parallels, Rebit, NCH, Zemana, Zoner, StorageCraft and Large Software.

The Phoenix Distribution group has a global footprint, with strategic partnerships in the US, Germany, France and Singapore. Phoenix Software is represented in the UK and Europe via a wholly owned subsidiary, PX Software, and has branches in Zambia and Zimbabwe.

Phoenix Distribution is 50.5% owned by First Technology Holdings, the largest privately owned IT company in Africa.

For more information, visit www.phoenixsoftware.co.za.

Editorial contacts
Exposure Unlimited Mia Andric mia@exposureunlimited.net
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