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  • Nihilent's new corporate film goes viral on social media, wins award

Nihilent's new corporate film goes viral on social media, wins award


Johannesburg, 08 Mar 2017
Read time 1min 50sec

Nihilent Technologies, one of South Africa's biggest consulting and solutions integration companies with a global presence, has won the Best Corporate Film award from the prestigious Public Relations Council of India. The short film, dubbed 'Love you Papa' (meaning 'Love you dad'), on social media, has already garnered close to half a million views on Facebook and YouTube.

The film, which has been directed by Prawaal Raman, one of Bollywood's leading and critically acclaimed directors, has been shot on location at London and Mumbai, and features an international star cast, including Madalina Bellariu Ion, a leading artiste from Italy. The other members of the cast include Raj Singh Chaudhary, a leading Bollywood actor, Mohana Banerjee, and Sara Arjun. The chants in the background have been rendered by Sneha Shankar, an Indian talent reality show winner, while the background score has been composed by Hitesh Prasad.

The short film steers clear of corporate vignettes, focusing instead on the emotional angle - the relationship between a father and his daughter. It features the story of a father of a young woman who recognises the talent of his daughter and nurtures her to make her successful in her career. It conveys to corporate stakeholders that Nihilent, as a partner, endeavours to work with its customers, look at their strengths and help them achieve success. However, at a deeper level, it talks about empowerment of women and the special bond shared between parents and children.

The release of the film coincides with the International Women's Day 2017, the theme of which is #BeBoldForChange. 'Love you Papa' celebrates the indomitable spirit of women.

Speaking about the film, LC Singh, Vice-Chairman and CEO, Nihilent, said: "The film endeavours to reinforce our ethos, which is 'evolving ideas'. Right from inception, Nihilent has been delivering solutions to its customers on the premise that change is all about behaviour. Also, we are committed to highlighting the stellar contribution of women in all walks of life."

Nihilent

Nihilent Technologies is a global consulting and IT services solutions integration company, which uses a holistic and systems approach to problem-solving. Headquartered in Pune, India, Nihilent has experience in international consulting, IT outsourcing and IT services, and has helped more than 300 customers in more than 30 countries. Nihilent's operations span North America, Europe, Africa, Asia and Australia. For more information, contact globalbizdev@nihilent.com or visit www.nihilent.com.

PRCI

Public Relations Council of India (PRCI) is a premier non-political and not-for-profit organisation of professionals in the fields of public relations, communication, advertising and many other allied services. It has been actively pursuing the spread and popularity of communication and public relations in India. It has close to 30 chapters in pan-India. www.publicrelationscouncilofindia.com

Editorial contacts
Nihilent Technologies Anoop Bharadwaj anoop.bharadwaj@nihilent.com
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