Consumers rate SA's worst customer service


Johannesburg, 25 Sep 2013
Read time 2min 10sec

South Africa's worst customer service is to be found from government agencies and utility providers, according to new research released by contact centre expert Interactive Intelligence.

The research was carried out by Actionable Research between February and March this year, in seven countries - Australia, Brazil, Germany, North America, South Africa, Sweden and the United Kingdom.

Aiming to determine what customers expect from companies in terms of customer service, the surveys looked at customer experiences and expectations when dealing with company contact centres.

The South Africans polled for the global Consumer Survey felt the best customer service came from hotels (61% ranking them among the best, in line with 61% globally), online retail stores (45% vs 51% globally) and banks (41% vs 45% globally). The worst service came from government agencies (85% ranking them among the worst, vs 52% globally) and utility providers (68% ranking them among the worst vs 34% globally).

South Africans still choose a voice conversation with an agent as their preferred means of interacting with a contact centre. They expect an answer in under three minutes and they want agents to have all the relevant information at hand when they call. Customers said a major frustration when dealing with a contact centre agent is a lack of knowledge on the part of the agent (79% in SA and 66% globally), being transferred multiple times before finding the right person to help (89% in SA vs 66% globally), or having to repeat information at different points of the interaction (64% in SA vs 56% globally). Another major frustration South Africans cited when calling a contact centre is not being able to understand the agent when speaking to them on the phone (86% vs 75% globally).

Seventy-one percent of South Africans, vs 59% globally, say they have had an exceptional customer experience that made them want to tell their family and friends about it.

Deon Scheepers, Strategic Consultant EMEA for Interactive Intelligence Africa, says the survey findings indicate that companies and their employees need to move away from the misconception that customer experience is a 'touchy-feely, soft' issue. "Employees must be shown the bottom line impact of bad customer experience and bad customer service," he says. "Staff need to understand that the company will not exist without the customer, and adopt a 'the customer pays my salary' mindset."

Interactive Intelligence

Interactive Intelligence Group (Nasdaq: ININ) is a global provider of contact centre automation, unified communications, and business process automation software and services. The company's unified IP business communications solutions, which can be deployed on-premises or via the cloud, are ideal for industries such as financial services, insurance, outsourcers, collections, and utilities. Interactive Intelligence was founded in 1994 and has more than 5 000 customers worldwide. The company is among Forbes Magazine's 2011 Best Small Companies in America and Software Magazine's 2012 Top 500 Global Software and Service Providers. It employs approximately 1 400 people and is headquartered in Indianapolis, Indiana. The company has offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +27 87 825 0900 or info@inin.com; on the Net: www.inin.com/za.

Editorial contacts
Red Ribbon Communications Lizelle Cloete (022) 433 4914 lizelle@redribboncommunications.co.za
Interactive Intelligence Deon Scheepers (087) 825 0977 Deon.Scheepers@inin.com
Login with