Esquire Technologies' sales of US-based Boss Audio Systems progress well

By Phumeza Tontsi for Esquire Technologies
Johannesburg, 15 Sep 2014

Esquire Technologies, one of the leading distributors in southern Africa of IT, mobility, digital and consumer lifestyle products, has announced that since landing the distribution rights to Boss Audio Systems earlier this year, sales have been "robust and ahead of projections".

Boss Audio is a leading manufacturer of mobile electronics equipment, including for the vehicle and marine markets.

Asgar Mahomed, MD of Esquire Technologies, said the deal with Boss Audio Systems forms part of the company's aim to become the leading lifestyle-focused computer distributor in South Africa.

"We started off with the sale of their vehicle audio systems - which are among the most popular in the world. We are also going to focus on their marine range of products, as this range is very much aimed at an untapped market here in South Africa."

The marine product range includes amplifiers, in-dash solutions, sub-woofers, UTV products, wakertower speakers, speakers and accessories.

When it comes to products for the vehicle market, Boss Audio supplies mobile video, amplifiers, signal processors, tweeters, speakers, sub-woofers and accessories.

"The entire range is available to our more than 10 000 resellers, who will be able to access all stock via our Virtual Reseller Network (VRN)."

He said besides being available on its home-grown VRN - which has thus far cost R10 million to develop - the products are also available at all e-commerce stores where Esquire has a presence.

Esquire Technologies

Esquire Technologies is an award-winning company - and one of the leading technology distributors in southern Africa. It focuses on IT, digital lifestyle, consumer electronics and mobility products from international vendors around the world.

It distributes and provides end-to-end solutions primarily to small to medium business (SMB) resellers and retail partners - regardless of size - that support the technology needs of end-users, including businesses, educational institutions, government agencies, and consumer markets.

The company strives to be a leader in innovative business practices and has developed the world's first custom-tailored supply chain management system called the Virtual Reseller Network (VRN). The VRN is ideally suited to meet the priorities and distribution requirements of the online e-commerce, business-to-business (B2B) and business-to-consumer (B2C) markets - and currently serves a customer base of over 12 500 active partners and over 400 online stores across the southern African region.

Boss Audio

Boss Audio Systems is a leading manufacturer of a full line of mobile electronics equipment, with factories in California, Taiwan, and Seoul, Korea. Its corporate headquarters are located in Oxnard, California. Boss Audio Systems has built a network of global clientele, which covers every market in the world.

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