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Dell Technologies introduces APEX Custom Solutions in SA

APEX Custom Solutions provides choice and flexibility in how customers and partners choose to buy and consume technology.

Johannesburg, 29 Jun 2021

News summary

  • APEX Custom Solutions offerings include APEX Flex on Demand and APEX Data Center Utility.
  • APEX Flex on Demand allows South African organisations to acquire infrastructure and services on a pay-per-use model to meet their evolving business and technology needs.
  • APEX Data Center Utility adds additional flexibility through custom metering and managed services applied across their data centre.
  • The introduction of APEX Custom Solutions demonstrates Dell Technologies’ continued focus on investing in organisations in South Africa.

Full story

Dell Technologies (NYSE:DELL) today announced that Dell Technologies APEX Custom Solutions is in South Africa. APEX Custom Solutions bring the industry's broadest infrastructure portfolio to customers as a service.

Doug Woolley, GM of Dell Technologies South Africa.
Doug Woolley, GM of Dell Technologies South Africa.

Offering flexible payment options, organisations have greater access to technology across Dell Technologies’ infrastructure stack, including compute, storage, networking, virtualisation and data protection.

Tailored to today’s fast-paced business environment, organisations can work with Dell Technologies to plan, deploy and manage their entire IT footprint and choose how they consume and pay for IT solutions. APEX Custom Solutions help reduce the time and complexity of acquiring, managing, maintaining and servicing physical IT infrastructure. Customers can scale IT as needed to launch new applications, start new projects and address the changing needs of their business. Dell Technologies and its partners architect and manage the infrastructure.

How does APEX Custom Solutions work?

Dell Technologies assists organisations to determine their hardware, software and services requirements to establish for today and plan for their future needs. From there, all technology is installed and made available to customers. Usage is monitored with automated tools, which allows Dell Technologies to respond quickly to new service requests, workload fluctuations and changes driven by the business to improve IT flexibility. Customers can also customise configurations based on their workload and therefore avoid over-provisioning and control cost by paying for elastic resources only as they are consumed.

Doug Woolley, Managing Director, Dell Technologies South Africa, said: “Organisations across South Africa are fast-tracking technology implementation to drive long-term business success. But lack of budget and resources means they are looking for a more agile and simple way to continue their technology investments. With the introduction of APEX Custom Solutions, Dell Technologies is enabling customers to overcome these barriers to transform their IT. APEX Custom Solutions allow businesses to acquire infrastructure and services, paying only for what they use, with the ability to scale up and down, and enables them to start using technology more quickly to help achieve their business goals.”

With the introduction of APEX Flex on Demand, organisations in South Africa can use a pay-per-use flexible consumption model for custom configurations, where elastic capacity is delivered and measured at the product level. For instance, customers can choose the term of the usage, the minimum commitment and cap costs.

APEX Data Center Utility is highly customisable and enables organisations to move part, or all, of their data centre operations into a pay-per-use model. With a monthly payment based on their actual usage, Dell Technologies can support and manage their data centre and its operations. There are no minimum capacity requirements for Data Center Utility and reporting is individualised based on specific needs.

APEX Custom Solutions available to channel partners in South Africa

As APEX Custom Solutions help to accelerate the digital transformation journey, they offer the Dell Technologies partner community in South Africa the ability to unlock additional revenue with their value-add and increase their margin benefits by growing their opportunities. Solution providers can play a major role in assessing and supporting their customers by helping them optimise their costs, resources and performance.

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Dell Technologies

Dell Technologies (NYSE:DELL) helps organisations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.

Editorial contacts

Debra Johnston
debra@pbpr.co.za