E-mail marketing key tool

E-mail-based marketing is fast becoming a key tool for reaching consumers in the Asia Pacific region, according to a survey conducted by Epsilon International and Return Path, says Inside Retailing.

In one of the most significant findings, 32% of respondents said that they would "always" respond to targeted, promotional e-mails.

Another survey finding pointed to the increasing acceptance of electronic marketing when used in a controlled and targeted manner, with 76% of respondents in Australia replying that they would use e-mail coupons to buy products online or offline.

eBillingHub CEO Gregory Coticchia will be a featured speaker at the annual Thomson Elite User Conference, says PRWeb.

Coticchia's session, titled "Elite eBillingHub for Enterprise" will be delivered on 24 June, and he will be joined by Juan Prado of Thomson Elite.

Coticchia's presentation will be available on the eBillingHub Web site, at the conclusion of the presentation.

American Modern Insurance Group is hoping to save both costs and trees with a new insert campaign designed to entice its customers to switch to electronic bills rather than paper ones, says DM News.

The company is sending out approximately 400 000 buckslips promoting its "Tree2" programme. The budget for the campaign was around $35 000, according to Natalie Green, PR manager for American Modern.

The programme is called Tree2, because users who decide to use the electronic billing will have not only have a tree planted for it, but also ostensibly save trees by reducing paper bills, Green said.