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Visa brings ‘click to pay’ to SA

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Global digital payments company Visa has extended its “click to pay” checkout option to more markets across the globe, including South Africa.

According to Visa, the click to pay experience is a fast, easy and secure way to pay, for those consumers who choose to shop via Web, mobile, app or connected device.

In addition, it helps facilitate guest checkout purchases for shoppers who do not have their Visa saved with an online merchant, which represents 40% of all e-commerce transactions globally.

Explaining how it works, Visa says on retail Web sites or mobile apps displaying the click to pay icon, consumers that have enabled their card will not have to enter a 16-digit primary account number, look up passwords or complete forms to make a purchase.

The company notes that consumers can pay with confidence with their Visa card where they see a click to pay icon where Visa is accepted. “Click to pay uses advanced technology and authentication methods, including device binding and biometrics to protect transactions. Click to pay is based on the EMV Secure Remote Commerce industry standard.

“The click to pay experience is also interoperable with the EMVCo tokenisation specification and with the 3D secure specification to bring more security methods to emerging and existing digital payments channels.”

Visa points out the digital-first explosion has ushered in the next generation of commerce, which demands an online checkout experience that is seamless and consistent across all types of channels.

Based on its own research, Visa highlights more consumers are shopping online since the outbreak of the coronavirus (COVID-19) pandemic.

Two-thirds of United Arab Emirates consumers (64%) surveyed say COVID-19 led to their first online grocery purchase, while 53% have made their first online purchase from pharmacies, its data shows.

“While the increasingly high numbers of digital shopping continue to rise in the wake of COVID-19, we are committed to providing solutions that lay the groundwork for the next generation of simple, secure and better ways to pay,” says Hadi Raad, VP and head of digital solutions for Central and Eastern Europe, Middle East and Africa at Visa.

“This is truly a winning solution that will help merchants reduce shopping cart abandonment while providing a single integration for participating card brands – meaning a simpler and smoother overall digital checkout experience.

“The vision for the future is that click to pay will provide consumers a streamlined experience across any digital checkout environment or network, mirroring the consistent, interoperable checkout experience that exists today in physical stores.”

Sebastian Reis, EVP for global e-commerce at Checkout.com, adds: “Now more than ever we are pleased to launch innovative products in partnership with Visa, which empower our merchants to get more value out of every transaction. Visa’s click to pay will provide a seamless interface for consumers and we are excited to bring it to our merchants first.”

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