Zetes showcases real-time simulation of its collaborative supply chain solutions

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The mounting concerns of counterfeiting, inefficiencies and growing customer and consumer demands across various industry sectors have compelled the need to collaborate systems' solutions to ensure a more visible and traceable supply chain process.

Following the successful d'ebut of the Zetes showcase in 2012, the leading provider of goods and people identification solutions demonstrated its collaborative supply chain execution suites at the Zetes Supply Chain Showcase 2013 on 9, 11 and 12 September, in Durban, Johannesburg and Cape Town.

"In line with local and international trends, the need for a truly collaborative supply chain that meets current day and future challenges of visibility and traceability across multiple borders is imperative. This year's Supply Chain Showcase takes it to the next level by taking our guests on a real-time tour of a simulated supply chain environment where they received first-hand experience of how our collaborative execution suites streamline the identification of goods to optimise efficiencies and ultimately reduce costs," said Karin Parker, Executive Head of Sales and Marketing.

"Zetes' execution suites were demonstrated in a chocolate truffle application in the supply chain - from manufacturing and packaging, warehousing, logistics and transportation, right to the customer experience in the retail store," Parker said.

According to Parker, guests engaged with each process, from production and product identification, to distribution and retail, and witnessed how the Zetes technology solutions enable the collaborative supply chain.

"Both emerging and mature technologies were highlighted, such as bar code, voice recognition, RFID, smart cards and biometrics, which result in focused solutions that optimise the business performance through the supply chain across many market segments," she added.

Zetes' core solutions were developed to solve the challenges of each specific environment in the supply chain. ZetesAtlas provides secure identification and traceability along the packaging line, creating a solid foundation for a collaborative supply chain, while ZetesMedia is a logistics execution suite that efficiently manages all warehouse processes. For full visibility of the delivery process, ZetesChronos helps manage and execute operational processes linked to deliveries and pick-up services. On the retail front, ZetesAthena is a cost-effective, in-store mobile management solution that provides easy, cloud-based management of in-store applications.

Parker said the 'glue' that tracks the movement of objects along the supply chain is ZetesOlympus, which acts as a unified repository of data records, interfacing with different sources of information across enterprises to achieve a truly collaborative supply chain where both visibility and traceability goals are achieved.

According to Parker, the capabilities of ZetesOlympus was demonstrated at the event through the deployment of RFID technology, which was used to register the guests, personalise their welcome on the tour, and track and trace them through the supply chain, with a personalised report generated at the end of the tour for each person, showing which execution suites they were most interested in, and which ones they missed out.

"Our Supply Chain Showcase demonstrated that, whatever the goods are, be it food, jewellery, pharmaceuticals, clothing or machinery, an efficient supply chain has to determine what happened, when, how, why, and by whom, and our execution suites are specifically designed to handle these processes," concluded Parker.


Zetes South Africa is part of the leading pan-European company that provides value-added solutions and services based on the automatic identification of goods and people (Goods ID and People ID).

Zetes uses both emerging and mature technologies (bar code, voice recognition, RFID, smart cards, biometrics), and develops focused solutions to optimise the business performance of a diverse range of customers through the supply chain across many market segments, such as manufacturing, transportation, logistics, retail, healthcare, finance, telecommunication, government and public services.

Zetes' head office in South Africa is situated in Bedfordview, Johannesburg, with regional offices in Durban, Cape Town and Port Elizabeth. www.zetes.co.za

Zetes Industries (Euronext Brussels: ZTS) has its headquarters in Brussels, with subsidiaries in Belgium, C^ote d'Ivoire, Denmark, Germany, Greece, France, Ireland, Israel, Italy, the Netherlands, Portugal, Spain, South Africa, Switzerland and the UK. Zetes employs more than 1 000 people and aspires to achieve sustainable profits and growth. www.zetes.com

Editorial contacts
P and P CommunicationsTsungai Tawanda Dhliwayo(+27) 71 382 9011tsungai@pandp.co.za
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