In its previous financial year, Oracle SA drove more than 50% of its revenues through its partner base; with the implementation of its FY15 channel strategies, the company estimates it will increase its partner share of business by a further 20%.
This is according to Advocate Stefan Diedericks, alliances and channels director at Oracle SA, who points out that last year, 66% of the company's mega transformational deals were delivered by its partners across financial services and public sector industries.
The revenues delivered by the Oracle Partner Community have consistently grown by 20% year-on-year over the past four years; thereby delivering a doubling of the business since 2011, says Diedericks.
"We intend to reach our FY15 growth ambitions by focusing on strategic and transformational solution sales approaches, strengthening our partners' capability to drive deals that transform our customers' business environments and maintaining consistent engagement and review of our joint progress on a quarterly basis," he says.
Diedericks notes that the theme for the previous financial year was focus, inspire, grow and innovate. The theme for the current financial year is innovate, collaborate, accelerate, he says.
"These themes align 100% with the Oracle EMEA growth programme that focuses on ensuring that we work with our channel partners to provide our customers with innovative solutions that allow them to grow their businesses across the globe.
"The theme is also focused on ensuring that we collaborate with our partners to realise the joint goals and strategies we devise and thereby accelerate and support our partnership and our customers' success," he adds.
Oracle has a number of channel programmes which Diedericks believes will continue driving growth for the company.
One of the programmes is Oracle PartnerNetwork Specialised, which, he says, allows partners to showcase their expertise in selling and implementing specific Oracle solutions.
Customers select specialised partners because have the knowledge, experience and commitment to help their business succeed, Diedericks explains, adding that Oracle teams with specialised partners because they must meet stringent competency and business requirements giving them in-depth product an industry knowledge to accelerate the sales cycle and deploy successful Oracle implementations.
The other programme is the Oracle PartnerNetwork (OPN) Incentive Programme, which Diedericks says is Oracle's rebate programme that rewards resellers for delivering solutions based on Oracle technology.
"Oracle partners play an important role in the Oracle ecosystem. They combine their domain expertise with Oracle's world-class technology to help customers simplify IT and power innovation.
In the three years since its introduction, the OPN Incentive Program has rewarded partners with attractive rebates for selling Oracle strategic products in the broad market.
"The programme leads the industry in terms of value of rebates offered making it highly successful and well-received by partners. In FY15, we continue rewarding the partner's alignment with our strategy while providing greater value to partners through continued enhancements."
Diedericks also points to the Cloud and SaaS Resale Programme, which he says offers an array of cloud programmes in the industry.
"Whether building private clouds, hybrid solutions, or delivering cloud services directly from the Oracle Cloud, partners worldwide grow their business and generate revenue in the cloud with Oracle. If you are already a partner, we want to help you broaden your business to include cloud services. If you are a new partner that already has a cloud strategy, Oracle has the broadest set of enterprise applications and solutions, ready for the cloud."
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