NGO campaign drives social awareness

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The Southern African NGO Network (SANGONeT) is driving its 2011 'No Pain No Gain' fundraising campaign in order to support the work of thousands of NGOs in SA.

Last month, SANGONeT's executive director, David Barnard, completed the Sahara Race, in Egypt - a seven-day, six-stage, 250km footrace across the Sahara Desert, the hottest in the world. Participants had to carry their own food and equipment for the duration of the race.

Money raised during the campaign will be used to expand key SANGONeT services such as NGO Pulse, Prodder and SANGOTeCH, in support of NGOs.

The organisation says it will also use the campaign to raise awareness about the work of TechSoup Global, a US non-profit organisation supporting technology investments in non-profit organisations in more than 30 countries. The SANGOTeCH Technology Donation Programme is TechSoup Global's partner in SA, Botswana and Kenya.

Four organisations will benefit from the 2011 campaign - the Endangered Wildlife Trust (EWT), the Cancer Association of South Africa (CANSA), the Starfish Greathearts Foundation and Score.

Tebogo Makgatho, SANGONeT chairperson, says: “Collectively, we are implementing a wide range of communication and outreach activities to generate awareness about the campaign and secure donations in support of our work. The fundraising target is R1 million, which will be shared equally between the organisations.”

The 'No Pain No Gain' campaign started on 1 July, exactly 100 days to the last day of the Sahara Race, on 8 October, and will continue until 30 November.

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