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GDPR and POPI: how big will their impact really be?

By Alison Treadaway, CMO, Striata.


Johannesburg, 15 Jan 2019
Alison Treadaway, CMO, Striata.
Alison Treadaway, CMO, Striata.

With the European Union's General Data Protection Regulation (GDPR) coming up to its first anniversary in May, there is evidence that it's already having an impact, with organisations and customers reporting breaches more regularly.

But, will this really make for a safer environment? Perhaps, more importantly, are authorities ready and equipped to deal with increased levels of reporting?

The answers to these questions are important, not only in the EU, but also in South Africa, where the Protection of Personal Information Act (POPI) is making progress on its path to implementation, says Alison Treadaway, CMO at Striata.

Assessing the impact of GDPR will give us a clearer idea of how effective POPI might be.

Increased reporting

In the immediate aftermath of GDPR coming into force, there was a dramatic uptick in the number of data breach complaints received by authorities across Europe. That's hardly surprising, especially given the attention GDPR was receiving at the time.

In the UK alone, there were 19 000 complaints from members of the public about privacy breaches in the six months after GDPR came into effect, versus just 9 000 in the same six months the previous year. In that same six months, more than 8 000 data breaches were reported.

In Ireland, meanwhile, the number of data breach reports received on a daily basis more than doubled, with similarly dramatic increases in Germany and France.

While this increase in reporting certainly gives authorities a clearer idea of how many data breaches occur on a daily basis, as well as how proactively organisations look after their customers' data, is it making any tangible difference?

Improving accountability

While GDPR can't prevent cyber criminals from trying to access organisational data, it is likely that it will have a positive impact in the long term.

If organisations are serious about being compliant, they'll ensure they have the required checks and balances in place, as well as invest in better security and better data governance.

The uptick in privacy breach complaints also suggests that ordinary people are becoming more aware of how their data is being used. As a consequence, there may be increased awareness around the value of data, and further improvements to accountability driven by consumer demand and activism.

That will only be the case, however, if authorities in the individual European Union countries are stringent in ensuring that organisations are GDPR compliant and respond with material consequences on those who aren't.

How authorities are faring

If early indicators are anything to go by, those looking to flout the regulations may feel emboldened.

By late December, just three nations had made public fines under the new regulations. The UK's first enforcement under the new regime, meanwhile, fell flat, after the Canadian business involved successfully appealed the order.

That said, authorities across the EU indicated they would tread softly at first, so we may only see the big sticks come out through the course of 2019.

Pursuing POPI

In South Africa, POPI will face similar challenges when it finally comes into effect.

After little activity last year, the Information Regulator in South Africa published the final POPI regulations on 14 December.

While the regulations include very few extra compliance requirements (there will likely be even fewer for companies which are already GDPR compliant), organisations will still have to ensure they put in the necessary effort by the POPI commencement date.

If the Information Regulator fails to properly enforce POPI, however, it won't create the more secure, more accountable environment it's meant to.

Given that the regulator is only expected to be fully operational this year (nearly three years after being formed), and is still staffing up, it may be some time before it has the necessary teeth to take on anyone flouting POPI.

Organisations will also a have a year's grace period to get their houses in order once POPI comes into effect. That means we'll probably only have an accurate idea of POPI's efficacy sometime after 2020.

Compliance vs security

Finally, it's important to note that compliance does not always equal security. While being POPI and GDPR compliant can help improve security, organisations need to set their security postures higher than the regulatory requirements if they are to create a safer digital environment.

Cyber criminals haven't stopped trying to get their hands on organisational data because of GDPR and they won't because of POPI.

Organisations, therefore, need to go beyond what is required for compliance and do everything possible to prevent breaches from happening, as well as manage them effectively when they do.

Alison Treadaway is Chief Marketing Officer at Striata. Treadaway joined the company in 2002, and served as Managing Director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licences include a Bachelor of Arts (English, German, Wits) and a Post-graduate Diploma in Business Administration (Wits Business School).

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Striata

Striata provides strategy, software and professional services that enable digital communication across multiple channels and devices. Striata is an expert in message design, generation, security, delivery and storage.

Clients choose Striata's technology and services to encrypt, send and store confidential documents; execute integrated marketing campaigns; and distribute high-volume electronic communications.

The world's largest financial services, utility, insurance, retail and telecommunications companies trust Striata to achieve unrivalled results in digital adoption and transformation.

Striata has operations in New York, London, Johannesburg, Hong Kong, Sydney and partners in North and South America, Africa, Europe and Asia Pacific. www.striata.com.

Editorial contacts

Stuart Thomas
Irvine Partners
stuart@irvinepartners.co.za