Uber has today introduced a new safety toolkit, which it says will be rolled out to the riders, drivers and delivery-partners using the app across Europe, Middle East and South Africa.
In a statement, the e-hailing taxi service says the toolkit will introduce new features, which aim to raise the bar on safety, and increase transparency, accountability and peace of mind for all users.
The safety toolkit includes features such as an emergency button, trusted contacts, safety centre and speed alerts.
The emergency button in the app allows riders, drivers and delivery-partners to connect directly to private emergency services and security response when needed through a third party private security supplier.
The trusted contacts feature is so that riders designate five friends or family members as "trusted contacts" and share their trip information.
The safety centre is an app-housed safety information hub where users can find information on some of the key existing safety tools in the app, including a 24/7 team, information on the driver and the car, as well trip GPS-tracking
Speed alert is to remind drivers and delivery partners to maintain a safe speed within the posted speed limits.
These features, Uber says, will be a phased rollout, not all riders, drivers and delivery partners will have access to the features immediately.
"With more than 15 million trips on the Uber app every day, there is nothing more important than the safety of riders, drivers and couriers. Over the last year we've been working to develop innovative products that increase transparency, accountability and peace of mind for all users.
"The rollout of our new safety toolkit features across Europe, Middle East and Africa is the next step in making sure that we're helping everyone stay safe and connected, wherever you might be," says Sachin Kansal, Uber's global head of safety product.
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