Malwarebytes addresses lucrative sub-Sahara Africa market with Pro Data partnership
Fast-growing Silicon Valley cybersecurity company to work with Johannesburg-based distributor as it targets share of US$100 million market.
Malwarebytes, the company founded to prevent and remediate malware for both people and businesses,has partnered with Johannesburg based technology distributor, Prodata. The partnership is Malwarebytes' first in Southern Africa and will build on Prodata's experience of bringing fast-growing enterprise technology to the Sub-Saharan enterprise market through its extensive channel partner network.
"The threat of cyber criminality has never been greater across the world and Africa is no different. As African businesses become increasingly connected, protection against this risk must increase."
Founded by Ernst and Young entrepreneur of the year Marcin Kleczynski, Malwarebytes was originally designed as a consumer product to combat today's complex cyber threats. Malwarebytes Enterprise Edition (MEE) has evolved to provide a centrally deployed, administered and monitored layer of threat protection and malware remediation that can be seamlessly added to existing security infrastructures.
It is engineered to work alongside existing antivirus solutions, using its unique zero-day and polymorphic protection platform to deliver a new generation of real-time security for companies of all sizes.
Sub-Saharan Africa has been identified as one of the fastest-growing cyber security markets in the world, with revenues in the sector expected to hit US$100 million this year as internet penetration rates skyrocket. The partnership between Malwarebytes and Prodata will aim to address growing demand for robust security products in the region.
Anthony O'Mara, Vice President, EMEA at Malwarebytes, said: "The threat of cyber criminality has never been greater across the world and Africa is no different. As African businesses become increasingly connected, protection against this risk must increase.
"By partnering with Prodata and utilising their excellent local sales and marketing expertise, we are confident we can reach an increasing number of companies across the region."
Jay Bradley, Managing Director, Prodata added: "We are constantly looking to deliver the most effective and innovative technology solutions to our network of reseller partners and to enterprises across Africa and have a proven track record of delivery.
"Malwarebytes has an excellent reputation in the advanced malware protection market and we are looking forward to building a successful partnership with them."
Malwarebytes has been specifically designed to offer the advanced layer of defence to prevent and remediate attacks that firewalls and antivirus solutions miss. Cybercriminals are also increasingly using zero-day vulnerabilities developed by well-resourced criminal teams to breach large organisations, a problem addressed by Malwarebytes Anti-Exploit.
More information on Malwarebytes enterprise products can be found on the company Web site.