Technology has revolutionised more than just online dating - it's changed the face of cheating.
This is according to a study conducted by Victoria Milan, a dating Web site that caters for people looking to engage in affairs.
Out of the 7 685 male and female users of the site, 86% agreed that technology was helpful, specifically when it came to cheating on their partners. Only 14% of users disagreed.
Users were, however, more evenly split when asked if their love of technology extended to tech-savvy people. Only 41% found technology geeks attractive, while 59% said no.
Users were also given an array of famous male and female tech tycoons and were asked which they might like to cheat with. Women skewed strongly towards youth: over 50% of female users chose 29-year-old Mashable CEO Pete Cashmore as their tech-geek fling, while only 35% chose a man older than 30; the youngest of these, 43-year-old Tesla Motors CEO Elon Musk, placed a distant second with 25%, while Tim Cook closed the ranking with 2%.
The list included Facebook's Mark Zuckerberg who received a nod from 9% of the votes and 8% said they would cheat with Larry Page, co-founder of Google.
By contrast, men angled for more mature choices. The third-youngest woman on the list, 44-year-old Facebook CEO Sheryl Sandberg, was the most popular, with 38% of the vote, while 39-year-old Yahoo CEO Marissa Mayer came in a close second with 31%. The second-oldest woman, international philanthropist Melinda Gates, took third spot with 16% of the vote.
Sigurd Vedal, CEO and founder of Victoria Milan, says this data shows that people love technology, but that stereotypes about the socially-awkward "tech guy" or "geeky gal" are still very prevalent.
"We think it is very interesting that the common conceits of men choosing young women and women looking beyond appearances seem to have been bucked: our female users gravitated heavily towards the youngest, and arguably the most conventionally handsome, male 'geek' on the list, while men looked more at maturity and position."
This shows that traditional views of gender roles and expectations continue to evolve in the Internet era, concludes Vedal.
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