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Westcon-Comstor leads in digital distribution with award as Innovation Distributor in CONTEXT ChannelWatch Survey 2019

Johannesburg, 04 Oct 2019
Read time 2min 30sec
Saartjie Wait, Westcon-Comstor.
Saartjie Wait, Westcon-Comstor.

Westcon-Comstor sub-Saharan Africa is pleased to announce it has been awarded Distributor of the Year for the Innovation category in the 2019 CONTEXT ChannelWatch survey. The award is direct recognition of the distributor’s innovative approach to deploying platforms, new tools and services, as well as digital transformation when working with its reseller partners.

CONTEXT ChannelWatch is one of the world’s largest online IT-reseller surveys, giving key insight into the behaviour, opinions and predictions of over 6 500 IT resellers every year. As part of the survey, resellers in each country nominate distributors they work with for the CONTEXT ChannelWatch Distributor of the Year award.

“The award is an impartial testimony from our reseller partners that our innovative approach to distribution, through the use of digital tools, resources as well as our platforms, is recognised as making a valued contribution to the partner ecosystem,” states Saartjie Wait, Marketing and Digital Experience Director at Westcon-Comstor sub-Saharan Africa.

“Our commitment to digital transformation extends to every aspect of our customer engagement processes. Looking ahead, we see awards of this nature as validation of our work and will continue to drive innovation in everything we do.”

This year, resellers were able to rate their distributors on a wide range of key service areas. These were encapsulated in five new ChannelWatch awards that reflect the breadth of service and value that distributors bring to the modern IT channel, namely: customer service, innovation (tools, new products and services, digital transformation), logistics, retail partner and cloud partner. Westcon-Comstor clinched the highly coveted title for Innovation.

Westcon-Comstor is leading globally in digital distribution, with a key set of tools and resources it has developed from the ground up designed to facilitate and ease a partner’s training, procurement, logistics, billing and enablement. Its focus on assisting a reseller to raise the bar on attaining vendor ascribed competencies and its innovative digital-centric cloud programmes are fast changing the distribution landscape.

“We are delighted to see Westcon-Comstor win the CONTEXT ChannelWatch Distributor of the Year Award in the Innovation category. The modern distribution industry is about finding and delivering innovative value as technology continues to shake up the business and consumer landscapes,” states Howard Davies, CONTEXT CEO and co-founder. “Westcon-Comstor’s hard work in this area is essential to bringing about the digital transformation that is so much in demand.”

In the coming weeks, CONTEXT will be publishing important insights from the ChannelWatch survey, highlighting market trends in the IT distribution channel and driving greater understanding of reseller relationships with both distributors and vendors alike.

Westcon Comstor

Westcon-Comstor is a leading international distributor of business technology. Our solutions from the world’s leading vendors make businesses more secure, productive, mobile and connected. We specialise in the technologies essential to every business: Security, Collaboration, Infrastructure and Data Centre. We translate our solutions into real value for our partners through our unrivalled expertise in global deployment, digital distribution and services. Technology is our business, but our story is our people and our partners, and we deliver results together.


CONTEXT's market intelligence, business analytics and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 35 years of industry partnership and experience in reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT was recognised as one of the UK’s Best Workplaces™ by Great Place to Work®, and is headquartered in London, with over 300 staff across the world.

Editorial contacts
Westcon-Comstor Saartjie Wait (+27) 11 848 9121
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