Entersekt sets sights on the Nordics
Mobile identity and payments enablement firm sees opportunities in globe's most cash-free region.
Entersekt, an innovator in mobile-first fintech solutions, today announced its entry into the competitive Nordic market. The identity and payments enablement provider serves banks and other enterprises operating in 45 countries.
Entersekt's interest in Scandinavia derives from its openness to digital banking and payments innovation. Digitisation may be transforming business in every corner of the world, but few regions have experienced the wholesale change in consumer payments behaviour that the Nordics have.
While governments, central banks, and the banking industry as a whole have pushed a cashless agenda for several years now, many point to Nordic consumers' enthusiastic adoption of cashless transacting as the true driver behind the boom in digital payments.
Consumers in the region have never been hidebound to payments innovation, as smart card penetration rates demonstrated years ago. Payments-ready smartphones are, of course, everywhere and the retail NFC infrastructure is superb. Payments apps, virtual wallets, and wearables are used by majorities in all countries.
Swedes and Norwegians in particular lead the digital payments trend. It's regularly predicted that Sweden will become the first cashless country in the world, but Jon Nicolaisen, deputy governor of Norway's central bank, told an audience in London's Guildhall in April this year that, for all intents and purposes, his country is already cashless.
There's a vibrant fintech sector in the region, with several innovative digital security firms and popular app-based payments providers like MobilePay, Vipps, Lunar Way, Swish, and iZettle. It is rare, though, for companies to be active in both security and payments, as Entersekt is.
Entersekt's mobile identity platform was engineered not only to secure sensitive digital interactions, but to help service providers quickly respond to changes in consumer payments preferences. Its product, Connekt, provides banks with an ever-expanding menu of on-the-go digital payment functionality and third-party services, which they can switch on quickly and painlessly within their existing apps.
"Staying ahead in the race to innovate is understandably a top priority for banks, but so is reassuring their customers that their information is secure as they experiment with new technologies and payments experiences," said Frans Labuschagne, Entersekt's country manager for the United Kingdom and Ireland, who is also overseeing the company's first forays into Scandinavia. "That's where Entersekt excels: helping you to engage your customers remotely in the lightest, most convenient way, without exposing them to the risk of data theft and fraud."
Entersekt's operations in Scandinavia are at present managed out of Oslo, Norway. "We are open for business," announced Vegard Finstad and John Anders Hoel, financial services and retail industry veterans representing Entersekt in Scandinavia. "Following significant growth in the other parts of Europe, the time is right for Entersekt to look north to a region where we think it has a lot to contribute."