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Gamification improves bottom line

A financial institution is incentivising staff in growing its bottom line using gamification.


Johannesburg, 23 Mar 2018

Speaking at the first CIO Council meeting of 2018, Grant Field, CEO of FedGroup, explained how through an innovative concept, the company is achieving predictable measurements and growth.

"The first step was through bespoke IT, utilising real-time diagnostics and measuring tools, seamlessly integrating with a specially branded vending machine that looked like a pig.

"This was done to tie in with our concept of predictability involvement growth - PIG for short. How it works is as internal targets are made, the pig shows it's happiness by turning pink and allowing staff to access chocolate bars for free. However, when targets are not met, the pig turns blue showing it is grumpy. It's a fun interdepartmental challenge to see who can make the pig happy."

Screens show teams how far they are from hitting the jackpot. The technology focused on enabling staff to provide the best service to the company's clients.

"We were achieving predictable measurements and growth, but most importantly we had also achieved every employee's participation in encompassing the company's growth strategy."

The next step involved everyone within the company taking ownership of what they were doing.

"In order to achieve this we ensured we had a 'no-blame culture', with everyone taking accountability for their actions to better themselves within their working environment. We launched a new concept based on the Minecraft game resulting in the creation of FedTropolis.

"Because we are evolving, we built a game from the ground up, with characters being an avatar of staff members. These are linked to each employee's key performance areas along with key tasks each does within their working environment."

As employees complete their tasks successfully, they are contributing to building a city together. If however, someone drops a ball within their working environment, a monster appears, proceeding to break down parts of the city and points are lost.

"The game viewed on big television screens around the company ties in with real-time work activities, enabling staff to see how important their role is within the business."

There is however, a lot more to this game, as it forms part of the company's three- to five-year growth strategy.

But, concludes Field, it's improving staff morale and working standards - benefiting clients, employees and the company.

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