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RubiBlue decides that this Valentine's Day is the last straw

Valentine's Day should be about more than chocolate and flowers.

Johannesburg, 14 Feb 2019
Read time 1min 10sec

RubiBlue, an intelligent business solutions provider, is spreading the love for the planet this Valentine's Day. Instead of chocolates and flowers, this year the day dedicated to love will be dedicated to caring for the planet. The company has undertaken the initiative to give employees and their families straws for life.

"It takes 200 years to break down a plastic straw and then it becomes tiny, toxic pieces that continue to damage our planet," says Chris Ogden, MD of RubiBlue.

"With this initiative, we are ambassadors for the environment and recognising the need to walk away from the misuse of plastic and unnecessary plastic products."

Every member of staff at RubiBlue received a straw for life for Valentine's Day, making this yet another initiative in line with the company's brand and ethos. According to the Be Straw Free Campaign, Americans use 500 million drinking straws every day and this can fill more than 125 school buses, every day.

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RubiBlue provides a range of solutions and services that are ideally suited to subscriber-based companies in Africa. Our comprehensive portfolio of services and extensive technology-driven expertise help companies streamline their business processes and create customised, simplified and secure backend administration solutions. RubiBlue is committed to providing solutions that make your business operations more cost-effective and efficient. To find out more about RubiBlue and how it can work with your business to create intelligent technology, visit, call (+27) 0861 48 48 99, or e-mail

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