Netsurit, Inobits merge

Inobits founder and MD Hud Krause says integrating the businesses will pave the way to gain greater market share.
Inobits founder and MD Hud Krause says integrating the businesses will pave the way to gain greater market share.

Technology services company Netsurit and niche professional services consultancy Inobits are merging.

"Initially, we wanted to grow our customer base by seeking out a partnership with a company that had complementary skills and competencies, but it was clear that a merger would make more sense," says Hud Krause, founder and MD of Inobits.

Inobits was established in 1999 as a Microsoft consulting and training house. Today, it services enterprise and corporate customers, providing services focused on Microsoft products and technologies.

Netsurit launched in 1998 and has been ranked as one of the world's top 100 managed service providers for the last six years, and offers managed services and outsourcing to clients.

"Integrating our two businesses combines pipeline, operational and financial synergies, and will pave the way for us to gain greater market share," says Krause.

"Inobits' experience and technical ability in the Microsoft space is among the best in the country," according to Brian Cooper, COO of Netsurit.

"Integrating that level of technology leadership into our business will give Netsurit a more pioneering edge and will be beneficial for our clients. At the same time, Inobits' clients will have the benefit of our expertise in managed services provision."

With customer demand for Microsoft's cloud products booming, Netsurit will leverage Inobits' Microsoft skills to sell and deploy cloud solutions, and capitalise on the growing demand for infrastructure and software as a service solutions.

The companies will merge under the Netsurit banner and the new management structure combines leadership from both "in order to minimise integration risk".

"The merger brings together two entrepreneurial organisations, and we aim to protect that agile way of thinking. The idea is to leverage different yet complementary skills to grow the client base without becoming corporatized or too bureaucratic. The fit between our two cultures is remarkable because our skills are distinctly different, but our approach to creating a happy and creative workplace are analogous," concludes Cooper.

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