Peak Games eyes emerging markets

Social gaming company, Peak Games has raised $11.5 million from Earlybird Venture Capital, Hummingbird Ventures, and a strategic investor, bringing the company's total amount raised to $19 million, reports Vator News.

Founded in November 2010, Peak Games is targeting a different crowd: Web users in emerging markets, including Turkey, the Middle East, North Africa, Mexico and South America. The company is doing this by developing culturally specific games that utilise local languages.

According to Tech Crunch, Peak Games has made two strategic acquisitions in the past few months, acquiring Turkey-based hardcore strategy game studios, Umaykut and Erlikhan, in an effort to continue bringing emerging markets to social gaming.

“The core games we're running see up to $0.30 to $0.40 daily ARPUs, which is 10 to 20 times higher than resource management or casual games, for example,” says Sidar Sahin, CEO of Peak Games.

On Facebook, Peak Games has 2.4 million daily active users, and 8.9 million monthly active users, reveals Venture Beat.

The company says, overall, it has four million daily active users, and 16 million monthly active users, if one counts its worldwide presence on social networks. That last number is up 60% since May.

“Our goal is to be the dominant provider of games for emerging markets,” says Rina Onur, chief strategy officer at Peak.