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Tommy Hilfiger transforms sales experience with launch of innovative digital showroom

The concept pioneers a new digital platform that revolutionises the traditional sales experience.

Business Wire via ITWeb,
Amsterdam, 21 Jan 2015
Read time 2min 30sec

Tommy Hilfiger, which is owned by PVH Corporation (NYSE:PVH), is pleased to announce the launch of an innovative digital sales showroom, located at its global headquarters in Amsterdam, The Netherlands. The digital showroom revolutionises the sales experience for retailers by offering them a more engaging and seamless buying approach. The interactive system blends collection information, sales tools and brand content in one seamless touch-screen interface.

"Our digital showroom revolutionises the buying and selling journey for our retail customers and internal sales teams," said Daniel Grieder, CEO, Tommy Hilfiger. "We are passionate about providing our clients with the best service, experience and quality. Our new digital showroom concept completely re-imagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience."

"Our unique digital showroom concept is a juxtaposition of craft and innovation," said Tommy Hilfiger. "The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new set-up."

The centrepiece of the digital showroom is an interactive half-metre by one-metre touch-screen table set in a sleek walnut frame, which connects to a four-metre-high wall-to-wall grid of ultra-high-definition 4K screens. Customers can digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders, with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as colour offerings and size ranges.

The product selection and ordering experience builds on a traditional sales approach, re-imagined through the digitalised system that streamlines and simplifies the process. The interactive interface allows for in-depth discussions on styling, merchandising and deliveries that are tailored to each client. Furthermore, by complementing traditional sales tools with an array of brand information, the digital showroom effectively immerses the customer in the complete Tommy Hilfiger brand experience.

The digital showroom concept also supports Tommy Hilfiger's ongoing sustainability mission, as it reduces sample production, eliminates the need for printed order forms, and diminishes the ecological impacts of shipping. In turn, the environmental impacts of sample creation are significantly reduced, from the supply chain and manufacturing to packaging and international shipping.

Tommy Hilfiger launched its digital showroom on 21 January 2015, in Amsterdam, with key international wholesale partners, and the company is establishing a global roll-out plan to expand the concept into markets worldwide.

Tommy Hilfiger

With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world's most recognised premium designer lifestyle groups. Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at


PVH Corporation, one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner's and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J Trump Signature Collection, DKNY, Ike Behar and John Varvatos.

PVH Corporation safe harbour statement under the Private Securities Litigation Reform Act of 1995. Forward-looking statements made in this press release, including, without limitation, statements relating to PVH Corporation's future plans, strategies, objectives, expectations and intentions, are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy, and some of which might not be anticipated, including, without limitation (i) the company's plans, strategies, objectives, expectations and intentions are subject to change at any time at the discretion of the company; (ii) the company may be considered to be highly leveraged, and uses a significant portion of its cash flows to service such indebtedness, as a result of which the company might not have sufficient funds to operate its businesses in the manner it intends or has operated in the past; (iii) the levels of sales of the company's apparel, footwear and related products, both to its wholesale customers and in its retail stores, the levels of sales of the company's licensees at wholesale and retail, and the extent of discounts and promotional pricing in which the company and its licensees and other business partners are required to engage, all of which can be affected by weather conditions, changes in the economy, fuel prices, reductions in travel, fashion trends, consolidations, repositionings and bankruptcies in the retail industries, repositionings of brands by the company's licensors and other factors; (iv) the company's plans and results of operations will be affected by the company's ability to manage its growth and inventory, including its ability to realise benefits from its acquisition of The Warnaco Group ("Warnaco"); (v) the company's operations and results could be affected by quota restrictions and the imposition of safeguard controls (which, among other things, could limit the company's ability to produce products in cost-effective countries that have the labour and technical expertise needed), the availability and cost of raw materials, the company's ability to adjust timely to changes in trade regulations and the migration and development of manufacturers (which can affect where the company's products can best be produced), changes in available factory and shipping capacity, wage and shipping cost escalation, and civil conflict, war or terrorist acts, the threat of any of the foregoing, or political and labour instability in any of the countries where the company's or its licensees' or other business partners' products are sold, produced or are planned to be sold or produced; (vi) disease epidemics and health related concerns, which could result in closed factories, reduced workforces, scarcity of raw materials and scrutiny or embargoing of goods produced in infected areas, as well as reduced consumer traffic and purchasing, as consumers limit or cease shopping in order to avoid exposure or become ill; (vii) acquisitions and issues arising with acquisitions and proposed transactions, including without limitation, the ability to integrate an acquired entity, such as Warnaco, into the company with no substantial adverse affect on the acquired entity's or the company's existing operations, employee relationships, vendor relationships, customer relationships or financial performance; (viii) the failure of the company's licensees to market successfully licensed products or to preserve the value of the company's brands, or their misuse of the company's brands and (ix) other risks and uncertainties indicated from time to time in the company's filings with the Securities and Exchange Commission.

The company does not undertake any obligation to update publicly any forward-looking statement, whether as a result of the receipt of new information, future events or otherwise.

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Tommy Hilfiger
Kimberley Witcomb
Director of Communications
+31 (0) 20-589-5714


North America:
Zach Eichman
Vice President, Global Corporate Communications


Asia Pacific:
Eric Reed
Vice President, Marketing & Communications


Latin America:
Lisa Bressler
Director of Marketing & Communications

See also