Johannesburg, 17 Apr 2013
It began in 1994. Data centres were the little-understood forces linking enterprise employees and customers to the data they needed. The Internet was in its infancy. And Geist, which has been in business since 1948, manufactured its first data centre components.
"Geist was involved at the early stages of data centre development, giving them the history to know market trends," says Darrian Bhana of AdleRac, a distributor of Geist products in South Africa.
Fast forward to today. Data centres are viewed as the lifeblood of many enterprises, essential to their success - or failure. The Internet has matured. And Geist has taken the same customer-centric approach that built its success in data centres, and expanded to offer a complete line-up of solutions, including environmental monitoring, sophisticated cooling technology and data centre management software.
"Our experience in data centres has put us in a position to enhance data centre operations by bringing intelligent environmental monitoring and climate sensing to the market," Bhana says. "Giving managers data to protect equipment, ensure uptime and anticipate challenges has been an essential evolution for the Geist business. Add in one of the most sophisticated cooling solutions in the industry and our Environet DCiM product, and we are offering a fully integrated data centre solution."
Customer-first mentality
Geist centres on one goal: to bring customers the solutions they need by offering the widest array of options available. "Too many times, customers have to choose from a limited set of products," Bhana says. "What separates Geist from competitors is its ability to fulfil the specific needs of a customer in the most timely fashion possible.
"People ask what our best-selling product is, and we can't really tell them because it's spread across so many options as well as custom configurations," adds Bhana.
AdleRac has a team of account managers, engineers and inside sales representatives who work with customers to help identify the challenges each customer faces and offer the best solution to meet their needs.
But the support doesn't end after the sale is done - AdleRac continues to support its customers for as long as they use Geist equipment.
Geist's product line-up includes both intelligent hardware and software to power, cool, monitor and manage a data centre. All products feature industry-leading capabilities and technology. When combined, the products create a comprehensive system for maintaining data centres.
For more information on Geist products, contact AdleRac on (011) 983 7000 or mail info@adlerac.co.za.
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