Nihilent launches ‘Humanising Technology’ campaign
The new brand campaign strengthens Nihilent’s positioning as a human-centric organisation with the premise that technology must elevate the human experience to be truly relevant.
Nihilent, the global consulting and change management organisation using a human-centric approach to problem-solving, has launched a new multimedia brand campaign – 'Humanising Technology’.
Reflecting on this campaign, LC Singh, Director & Executive Vice Chairman, Nihilent, said: "Our intention at Nihilent is to humanise every business and technological transformation across the globe. Whether it is interactions with the physical world or the dynamic digital experiences of always-on life, we are ensuring that human aspirations and goals take the centre stage."
The new campaign symbolises what Nihilent is today. After two decades of ushering in systemic change management, it is evolving to the next level and bringing in the much-needed relevance to human problems facing enterprises today.
Minoo D Dastur, President and CEO, Nihilent, commented: “The reason to do this now is that technology and businesses need to evolve and be made responsive to human emotions for the larger purpose of enriching the overall human experience."
The campaign was conceptualised and executed by HyperCollective – a division of Nihilent led by advertising guru KV Sridhar ‘Pops’, Global Chief Creative Officer, Nihilent. On the development, Pops said: "Nihilent is at the forefront of ushering in this change through this bold new approach of putting humanity at the centre of all things to create a richer human experience. Technology is the enabling part that needs to constantly evolve."
Giving more context to the campaign, Pops says, "Nihilent is imbued with the value of recognising the humanity of each individual that collaborates with us. Hence, our culture works in a human-to-human approach. We believe that we are all inherently the same, and we have shared universal values and emotions. Beyond all the labels and roles, we are all humans."
Nihilent already has IPs and products like Emoscape to improve physical and digital content by analysing and improving people’s emotional responses; Artoreal – an AR-enabled e-com platform that helps users make more informed choices when buying or selling art; Climalytics to analyse and predict weather's impact on businesses; and ReSense to predict the impact of local and national events, user behaviour on retail.
Historically, for over 20 years, Nihilent has been enabling enterprises across the globe to adopt best-in-class solutions and services powered by design thinking led patented consulting and change management frameworks.
Please click here to read and download 'Humanising Technology'.