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Trend Micro boosts channel leadership with expanded, enhanced partner programme for Asia Pacific, MEA

Singapore, 17 Feb 2020
Read time 1min 50sec

Trend Micro (TYO: 4704; TSE: 4704), a global leader in cyber security solutions, today announced it is launching a newly expanded and enhanced channel partner programme in Asia Pacific, Middle East and Africa (AMEA). Underpinning the programme are several key initiatives designed to help channel partners generate more margins, capture new revenue streams and drive tighter alignment with Trend Micro in the field by taking a customer-centric approach.

“Our channel-first business model has reaped immense success over the years, cementing Trend Micro’s channel leadership position in the industry. After 30 years in this business, we continue to stay true to our unfaltering commitment of making our partners successful and achieving growth together,” said Dhanya Thakkar, senior vice-president, Trend Micro, AMEA.

“With the AMEA channel programme, we aim to reward performing partners with extended benefits, and the right tools to create and close more business opportunities.”

The major enhancements include:

  • Higher profitability and margins: Streamlined discount structures based on deal registration; sales and marketing incentives across all partner tiers and distributors; and new rebate schemes for gold and platinum partners.
  • Customer-centric approach: Highly subsidised and strategically curated not-for-sale (NFR) packages of Trend Micro’s solutions for partners to better address real-world customer cyber security pain points.
  • Cyber security talent development: Complimentary training series delivered through the TRENDs Campus – Trend Micro’s new channel sales and technical enablement initiative designed to educate partners in the latest cyber security knowledge and trends, Trend Micro’s industry-leading solutions, and the art of opportunity discovery.
  • Tighter collaboration: A set of enhanced business tools, including a refreshed partner portal, a new mobile app, and a business analytics dashboard, to drive joint field activities.

Channel partners in AMEA can get in touch with their local Trend Micro channel account managers to receive more information on how to maximise the new programme and drive more business together.

Trend Micro

Trend Micro Incorporated, a global leader in cybersecurity solutions, helps to make the world safe for exchanging digital information. Our innovative solutions for consumers, businesses, and governments provide layered security for data centers, cloud environments, networks, and endpoints. All our products work together to seamlessly share threat intelligence and provide a connected threat defense with centralized visibility and control, enabling better, faster protection. With over 6,000 employees in over 50 countries and the world’s most advanced global threat intelligence, Trend Micro enables organizations to secure their journey to the cloud. For more information, visit

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