Johannesburg, 27 Sep 2019
Tarsus on Demand is recruiting independent software vendors (ISVs) in order to help them scale their applications and take their solutions to market.
"We have a very strong marketing arm at Tarsus on Demand and have a wealth of experience when it comes to taking various solutions to market and creating brand awareness for our partners,” says Chantelle Ashman, business development manager at Tarsus on Demand.
She says the initiative will help ISV partners by optimising their Azure environments in two ways. Firstly, through cost optimisation by reducing running costs, and secondly, with technical optimisation which will see Tarsus on Demand analysing the environment with the ISV in question, in order to enhance the performance, while still keeping running costs to a minimum.
“Moreover, we will be helping our ISV partners with their go-to-market strategies, and IP co-sell motions, to avail their solutions in Microsoft’s Marketplace, creating additional reach and awareness,” adds Ashman.
Co-selling is the approach to product or service distribution in which channel partners are the primary route to market.
There are several ways in which ISV partners will benefit. “Firstly, they will gain technical support and scoping of their hosting environments. We have qualified Azure Solutions Architects in-house who will be available to them to assist with migration and optimisation.”
From a marketing perspective, Tarsus on Demand will assist with lead generation and brand awareness which ultimately leads to scaling, she explains.
The campaign is aimed at ISVs in a variety of verticals, namely e-commerce, gaming, healthcare, real estate, general business, fintech and manufacturing.
According to Ashman, these verticals were chosen because product market fit is an important consideration in terms of scaling any solution, so Tarsus on Demand conducted research on the types of applications that would scale well in the market.
“In addition, we looked at our current partner channel as we believed there was potential to avail their solutions within our current ecosystem,” she adds.
One of the main things Tarsus on Demand is trying to do is to create a community between its partners and ISVs as the company believes there is enormous potential for collaboration.
“This creates an environment which unlocks additional sales opportunities, as partners and ISVs can leverage off of each other’s skills and expertise, as well as the solutions they have built, in order to add even more value to their current and potential customers,” ends Ashman.
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