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SA sales tech firm Skynamo buys UK’s mSeller

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Sam Clarke, CEO of Skynamo.
Sam Clarke, CEO of Skynamo.

South Africa-based field sales technology provider Skynamo has acquired UK mobile field sales technology provider mSeller, to grow its market share in the UK and enhance order management functionality for field sales teams.

Skynamo says the acquisition of mSeller comes a year after it secured $30 million in funding from US-based software investment firm Five Elms Capital, to accelerate the adoption of its field sales management platform worldwide.

According to Skynamo, field sales have seen significant disruption and development over the last year, driven by the global pandemic and the resulting need to adapt to new sales and ordering processes, and deliver new features.

“The acquisition of mSeller gives us a stronger foothold in the UK thanks to their very loyal customer base and a team with more than two decades of local field sales technology experience,” says Sam Clarke, CEO of Skynamo.

“By merging the best features of mSeller into Skynamo, we’ll be able to offer the global market a truly holistic order management and digital catalogue experience for field sales reps and their customers.”

Says mSeller founder Stephen Langham: “Running a sales team is expensive, so ensuring they have the right tools to improve sales and profitability while delivering superb customer experiences in any situation is key. Digital tools like mSeller and Skynamo are offering this functionality and redefining the way businesses with field sales teams operate.”

Skynamo notes mSeller’s field sales app is used by sales teams in the UK operating in the toys, giftware, confectionary, stationery and furniture sectors.

It explains that the app enables field sales teams to access accurate digital product catalogues, pricing, customer information, invoicing and order history in one seamless application.

Skynamo is on a mission to help manufacturers, wholesalers and distributors grow by digitising their field sales, ordering and customer management processes, says the company.

“We’ve found that small businesses in particular, in the UK and South Africa, are late adopters of innovative sales and order management technology like ours, so there’s a big opportunity for us to grow by helping them move from paper-based sales processes to digital through an easy-to-use application,” says Clarke.

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