Avira had an exceptional year in 2010; it received the Advance + Award on all the malware protection test and performance done by AV-Comparatives.org.
Only two anti-virus vendors managed to achieve this.
The success of this achievement also reflected in local sales, with Shaya E-Security, the distribution company for Avira in sub-Sahara Africa, showing a growth rate of 305% for 2010!
Shaya E-Security was awarded the fastest growing partner by Avira at the Avira International Partner Summit, held in Bad Worishofen, Germany, in September 2010.
A recent survey conducted by Avira showed that 25% of the respondents admitted to just turning off their security products because they felt that it hurt the performance of the machine. This is a clear indication to vendors that even more care has to be exercised in order not to overload security software with features that could greatly impact on system performance.
In conclusion, when it comes to security, it is safer to utilise 'user-friendly' protection, which is simple to operate and effective without excessive resource consumption.
Based on our success factor last year, from both a sales and technical perspective, our focus is to expand sales of the enterprise product in 2011, an area where we have already been approached by corporates showing interest in and having purchased the Avira solution. Expanding in this arena means competing with familiar brands; however, we have the infrastructure and confidence to penetrate this market and succeed further.
Shaya E-Security has developed a team of dedicated sales professionals and technical consultants who are extremely focused on client service delivery and satisfaction.
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